We're back with more trending and latent content opportunities to get your teeth into this month.
We've replaced 'Finance' with 'Ecommerce' this month based on feedback, so let me know what you think about that.
*Remember* - Content Marketing World is nearly here! And this year you can either attend the conference in person or virtually. Pretty cool. Also cool is if you use the code 'CONVERGE', you'll save $100 on your ticket!
Cool. Enjoy the issue - feel free to let me know if you do with an email - and I'll see you again in August 👋
This is an up-and-coming topic you can tackle in various content formats. There's been more recent interest in this area as marketers are bringing concepts like machine learning into their own field.
Twitter's launching their own subscription service. There's loads of features included, such as an Undo button (yes, it's finally here). You can offer tips and step-by-step guides to nailing this service ahead of your competitors.
Google carousel search results
Google just announced upcoming changes to the Google Top Stories carousel. This comes along with the Core Web Vitals changes.
Tackling this topic early on means you can come up with a great marketing or SEO guide and even help your clients score a top position for their posts.
A new report reveals that certain niches, such as gaming, tend to have more loyal viewers than others. This is putting influencers and creators in a new light, giving insights into how people interact with their favourite creators.
This makes for a one-of-a-kind opinionated piece on new ways of understanding and adapting to the creator economy.
Trust in the workplace
This topic and its variants are slowly gathering more interest as work is continuing, in part, remotely while other teams are taking the hybrid approach, which continues to pose trust challenges.
The good news is that blogs haven't paid as much attention to this topic so you can find plenty of free SERP space. Use the Edelman Trust Barometer for some stats to guide both your leadership practices and your content.
Qualities of a great leader
This might seem like a keyword everyone's already written about but the SERP results are mostly from 2 years ago and few blogs have taken unique approaches to this topic.
Small business challenges
A holy-grail from a SERP point of view. More people are looking to start a new business or are preparing to face the new challenges that "reopening-while-many-businesses-continue-to-stay-online" pose.
Perhaps you could create a list of best practices for handing potentially unexpected challenges, or even a podcast episode on the topic?
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Augmented reality interior design
Shopify has recently acquired AR home design app Primer, bringing more interest towards this technology. This topic fits well whether you're writing an article on it independently or bringing it up in a guide for improving your online store or design portfolio efforts.
This is the kind of topic people tend to forget about until something bad happens. Recent cyberattacks have brought more vulnerabilities to light so you can tap into the subject independently, or get into the nitty-gritty of preventing them.
Remembering our mobility-as-a-service keyword we mentioned in a past edition? E-hailing is a part of MaaS that hasn't yet gotten as much interest even though Uber and Lyft have been around for a while.
Stats show an increased, albeit slow, interest for this keyword which makes now the best time to hop bandwagon and target it.
The future is here. Brands are already using computer-generated influencers to promote their products as people realize they're here to stay.
While these virtual influencers are successful on Instagram, there's still few articles about them and even fewer telling you how to create your own...
Instagram product launches
Talk about being where your customers are. Instagram is launching Drops which is essentially a new way of featuring your product launches and making it easier for people to make a purchase.
You can pop this in an ecommerce guide or just list your best practices for product launches.
If you're familiar with omnichannel marketing, now you've got omnichannel commerce. Specifically, omnichannel retail is currently of interest as sellers are looking to meet buyers' needs wherever they are, whether that's at home or in the store.
Think of it as a hybrid approach to selling that will be a perfect fit in any ecommerce tips list, how-to or perspective piece.
This is a super fun keyword that seems to be motivated by a sellers' need to differentiate their advertising and selling strategies now that the world is caught between the online and physical store.
The best part is that the SERP hasn't really been updated since last year so there's lots of room for new content for 2021 and 2022.
Ecommerce digital marketing agency
Ecommerce web design packages
Ecommerce development agency
Ecommerce seo agency
This might be an effect of business moving online, but it seems like more people are getting ecommerce professionals to set up their online stores and websites.
Work in this space? Now is the time to get your business out there or put together a list of the best ways of setting up an online store.
Featured Newsletter: Content Corner
The "Content Corner" email newsletter comes out every other Friday, and is well worth subscribing to.
Dennis Shiao, a marketing consultant at Attention Retention, shares perspectives about Marketing and sometimes about life in general.
He curates articles about Marketing and features interesting people and podcasts.
Content Marketing World brings together more content marketing minds than any other event on the planet. If you want to learn from the best of the best in the content marketing industry, then this event is for you. Whether you are a seasoned practitioner or new to the content marketing world, there’s something for you at #CMWorld.
This one-of-a-kind hybrid event is sure to engage and enlighten you with action-packed keynotes, sessions, industry forums and workshops, presented by the leading brand marketers and experts from around the world. Topics include audience building, community, video, demand generation, email marketing, measurement, influencer marketing, branded content and so much more! We have an agenda covering every aspect of content marketing so you can customize your experience.
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So if you’re ready to grow your business and inspire your audience then mark your calendar for September 28-October 1, 2021. This year’s event will be in Cleveland, Ohio and will also include a robust digital experience.