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Sales Articles

Social Selling - Why Sales Needs Content

Over the last few years sales and marketing have become much closer in their relationship with the addition of technology and social media. The lines between sales and marketing continues to blur.   One of the fine lines that sales and marketing will have to manage is the difference between them in an ever-changing environment of technology.

-by Susan McKenney - Diversified Sales Solutions, Inc.

Marketing Articles

Find Your Marketing Talent: A CEO's Guide to Outsourcing vs. Hiring In-House

When a company is looking to invest in marketing—whether for  the first time or to embark on a more comprehensive marketing  initiative—the question of when to hire versus when to outsource marketing inevitably crosses the minds of executives. There are  numerous considerations based on a company’s stage, go-to-market model, and the type of marketing needed to support the business.

-by Natalie Nathanson - Magnetude Consulting