Is Warby Parker worth $6 billion? The answer is yes. At least thatâs what investors decided by the end of the trading day yesterday, which was the direct-to-consumer eyewear companyâs first day of trading as a public company.
Valuation is at least as much art as science. Financial Poise author Avery Cohen provides a relevant overview of the subject in his article, The Importance of Valuing Your Online Business Assets for a Sale.
Warby Parker will be of continuing interest to investors (even those who have no intention of investing in it) for at least two reasons. First, it did not become a publicly traded company through an IPO. Instead, it did so through âdirect listing.â Second, it is a rare example of a DTC company going public.
|