ChatGPT is clearing up BS surrounding brands. Personally, we love to see it. A great example as to why would be the AI chat bot’s abilities to debunk greenwashing. Go ahead, try it. Open the OpenAI application and ask whether your favourite brand is sustainable? Or committed to diversity? Or trustworthy with personal data?
According to Pitchbook, investors poured $1.4 billion into generative AI companies in 2022, nearly as much as the last five years combined. OpenAI is now reportedly looking at a $29 billion valuation. Usage of utilities and apps drawing from OpenAI is exploding and many converts are…converting The investment is paying off by means of ChatGPT’s accuracy.
For marketers, the conversation so far has been...
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