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Bad news for Twitter...The company’s daily revenue was down 📉 40%, the Platformer reported, while the news site the Information said staff were told more than 500 of Twitter’s top advertisers had halted spending since Elon Musk bought it in October. Advertising is the main source of income for Twitter, accounting for more than 90% of its $5.1bn in revenue in 2021, but clients including Audi and Pfizer are among the companies that have paused spending on the platform after the Tesla CEO’s $44bn takeover.

Concerns about an increase in hate speech on the platform after its acquisition by a self-described “free speech absolutist” have prompted advertisers to withdraw in droves. They have also been alarmed by a spate of impersonator accounts that flourished on the site after a botched relaunch of its blue tick scheme for verified users.

— Hubert Trinkunas, Rosa Cecilia

In today's email:

How AI’s digital memory can debunk brand narratives
Just Egg is the alternative to chicken eggs mid shortage
TikTok comes for Netflix
TikTok comes for Spotify
‘Millennial cringe’?

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Marketers, here’s an entire year’s worth of content ideas

What could be better than a full year’s worth of content ideas? Peep our sweet calendar.

January ➡ December we got you covered! Drop down to the month of your choice, and you’ll find beautifully designed, easy-to-customize templates for every holiday and special occasion under the sun.

Take a peep now.

How AI’s digital memory can debunk brand narratives

ChatGPT is clearing up BS surrounding brands. Personally, we love to see it. A great example as to why would be the AI chat bot’s abilities to debunk greenwashing. Go ahead, try it. Open the OpenAI application and ask whether your favourite brand is sustainable? Or committed to diversity? Or trustworthy with personal data?

According to Pitchbook, investors poured $1.4 billion into generative AI companies in 2022, nearly as much as the last five years combined. OpenAI is now reportedly looking at a $29 billion valuation. Usage of utilities and apps drawing from OpenAI is exploding and many converts are…converting The investment is paying off by means of ChatGPT’s accuracy.

For marketers, the conversation so far has been...

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Just Egg is the alternative to chicken eggs mid shortage

Plant-based egg brand Just Egg is letting consumers frustrated with rising eggs prices know they have another option.

The brand plans to run a full-page ad in the upcoming Sunday edition of the New York Times, AdAge previously reported.

Just Egg's ad includes bottles of Just Egg plant-based eggs on a refrigerator rack and the phrase "Plants don't get the flu." The brand will also advertise its products on screens at roughly 800 Volta Charging stations for electric vehicles starting this weekend. The stations are located in grocery store parking lots.

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BIG NEWS

Microsoft cuts 10,000 employees

It has just been announced that Microsoft has laid off more than 10,000 employees. Whilst the job cuts make up less than 5% of the company’s workforce, the cuts mark the company’s largest in roughly eight years. (Wishu)

TikTok comes for Netflix, and other 2023 social trends

Last year, TikTok rocketed to the top, Twitter sold out, and Meta struggled. Plus, BeReal burst onto an already crowded scene.

Insider Intelligence has incited that perhaps TikTok is ‘coming for Netflix’s crown’. According to the publications analyst Debra Aho Williamson, longer form content is closing the gap between Netflix and TikTok. “The type of programming we’re seeing on TikTok, it’s short videos, but they’re getting longer,” she said. “And I think that’s going to continue.”

According to a forecast, Netflix will hit 172.2 million US viewers this year, and they’ll average over an hour a day on the platform.While TikTok isn’t quite there in terms of viewers or time spent, it’s catching up, with 102.4 million users averaging 47 minutes per day with the platform...

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How TikTok could be coming for Spotify’s podcast game

TikTok is testing a new "Podcasts" feature that allows users to continue to listen to a video's audio even while the app is in the background.

The functionality enables a user to do other tasks on their phone during playback. Ordinarily, moving away from a TikTok video pauses it outright.

Insider first discovered the feature on a post by content creator Emily Skvarch, who goes by @future4caster on TikTok. The app prompted an option to listen to the video as a podcast and a thumbnail appeared on a page called "Podcasts."

Continue reading on Wishu / Business Insider