Welcome to the Influence &IMPACT email letter, and a big thanks for subscribing. I really appreciate it! Focus of this fortnightly communique is on building, in a thoughtful way, a personal brand that people recognise, respect and trust. How can we establish our public voice, build credibility for that voice, extend the reach of our voice, and finally, extract value from the recognition and reputation we build? We cover that, and a wee bit more. Onwards!

“If you want followers, be someone worth following.” —Austin Kleon


Sunday, August 30, 2020 | Melbourne, Australia



I'm going to double-down on Austin Kleon today.

The above quote is from Kleon's magnificent (and compact) book called Show Your Work. Kleon describes it as "a book for people who hate the very idea of self-promotion".

He writes: "Stop worrying about how many people follow you online and start worrying about the quality of people who follow you." Makes a lot of sense to me!

But then there's this bad-boy quote >>>

---> Today's message: BE AN OPEN NODE!


This is why I love Twitter

Plenty of gold like this, in this instance, from @sammartino:

(I'm feeling feisty today!)


Commercialising your personal brand: sideline businesses, sub-branded ventures and product ecosystems

A week ago, Dr Jen Frahm, a global expert in change and organisational transformation, posted the following tweet:

Jen's tweet resonated with me.

As someone who writes about, and works closely with, professionals who have built businesses off the back of their personal brand, I have seen first-hand the dilemmas that come with commercialising one's reputation.

So I thought it would be a good idea to get Jen on REPUTATION REVOLUTION - along with her friend and colleague, branding specialist, Kate Ware: "Let's just have a chat about this and share our thoughts and ideas on the podcast."

And so we did! That's what this episode of the podcast is all about: it's an informal 'roundtable conversation' between the three of us, dissecting the pros and cons of collaborative sideline businesses, sub-branded ventures and product ecosystems, and what's the most effective way to build out the business behind one's personal brand.

The full conversation can be found here.


Want to know how to 'humanise' your professional personal brand?

Do you work in the professional/corporate sector and are keen to better understand how to put your 'authentic self' out there but are worried about the 'consequences' of doing that (I'm not sure there would be any consequences, but I do hear this roadblock mentioned a lot).

May I suggest you check out this interview on the The Content 10x Podcast:

How Professionals Can Create Great Content for Social Media with Mitch Jackson 

Covered in this episode:

  • Why every professional can and should get started on social media
  • Mitch’s advice for building an audience, creating great content, and communicating effectively
  • Why being yourself, trusting your instinct, and showing your human side are universally effective

Mitch is known as 'The Streaming Lawyer' - he's been awarded 'California Litigation Lawyer of the Year' and is one of the most well-known active trial lawyers on social media. He’s been profiled in best-selling marketing books and dozens of publications including INC., Mashable, and The Wall Street Journal.

Best-selling business and marketing author David Meerman Scott says "Mitch (has) humanized his law practice with online content and through social networking."

Check out Mitch's various social channels, including TikTok, here.


What Thought Leader Marshall Goldsmith Personally Taught Me About Success

"Do you want to be famous?"

That's the question leadership coach and author Marshall Goldsmith asked executive coach and board advisor, Lisa Christen.

Lisa answered: "No."

She went on: "I went into executive coaching because I wanted to help other people, not because I cared about personally gaining notoriety and fame. I want to share new thoughts with the world and help leaders and teams become less toxic and more supportive. But did I want to be famous?"

Marshall shook his head knowingly. "Of course you do, Lisa. Do you want to make more impact in the world, or less?"

"More," she replied.

"Do you want more people to hear your messages or less?"


"Then," Marshall concluded, "you want to be famous. Stop being so scared and letting excuses get in the way of owning that."

Are you like Lisa?


I recommend reading this article.


Tool/app of the fortnight

KnowEm allows you to check for the use of your brand, product, personal name or username instantly on over 500 popular and emerging social media websites.

"Grab your name and secure your brand before someone else does."


This quote caught my attention

The author and aviator Antoine de Saint-Exupéry on motivating others:

"If you want to build a ship, don't drum up the people to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast endless sea."


Hit “reply”

I'm excited to be writing to you in this format. Let’s keep it personal!  I encourage you to hit “reply” and let me know what’s on your mind:

  • Got any thoughts regarding the content I’ve just sent you? Let me hear it!
  • Have a question? Ping it through!
  • Got a recommendation for an article, podcast, video or person-to-follow that you’d like to share, bring it on :)


Thanks for reading! Until next time ...




Trevor Young | PR Warrior | Level 22 / 120 Spencer Street, Melbourne
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