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Monthly Marketing Tips

9 Ways to Make Your Small Business Look Bigger

Look/Feel bigger than you are!
Mention your assistant in conversation. You may have a virtual assistant, part time assistant, intern, niece who visits you at home, or none at all. He/she can work for free and help every now and then, or not at all. What matters is that there appears to be more than just you on your team. Tip Contributed by: Robin Samora - 9 Ways to Make Your Small Business Look Bigger

5 Ways Small Business Owners Can Get High-Quality Publicity in One Hour, One Day or One Week

Efficient PR Strategy!
Subscribe to Help A Reporter Out (HARO) HARO is Match.com for the media and media sources (aka you). If you do nothing else in the post, make sure you do this. It takes seconds to sign up and it’s a free service that deliver media opportunities to your inbox three times daily. Easy right? Tip Contributed by: Gayle Nowak - 5 Ways Small Business Owners Can Get High-Quality Publicity in One Hour, One Day or One Week

The Art of the Subject Line

Preview Text (Email)
The preview text is a snippet of text from within the email. When sending a single email from your email application the snippet is the first line of text. It is a prelude to what's to come. When sending an email campaign from an email platform like MailChimp, they give you an opportunity to customize the preview text to help increase your open rate. Tip contributed by: Stephanie Creech - The Art of the Subject Line