X's ad labels missing and ad revenue share errors: Users have noticed that many X ads lack the required "Ad" label, potentially violating FTC rules. Some X Premium subscribers are also experiencing issues with ad visibility, affecting their ad revenue share.
The FTC hasn't actively investigated X's ad label changes yet, but the missing ad labels issue could draw regulatory attention, especially if it's officially reported. The smaller "Ad" labels may not meet the FTC's "clear and conspicuous" requirement.
Broader challenges for X: These ad-related glitches may be part of a larger issue with X's ad delivery system, adding to the challenges the company faces during significant changes and regulatory scrutiny, driven in part by Elon Musk's public battles over free speech and content moderation. 🔗Dig deeper