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The NFL criticized DirecTV, a longtime media partner, for misleading fans in recent ads featuring Travis Kelce of the Kansas City Chiefs, promoting DirecTV's Sports Central service as the best way to access all NFL games, despite YouTube now holding residential rights to the Sunday Ticket package.

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Google has made its Chrome Privacy Sandbox's targeting and measurement APIs available to all Chrome users by default, eliminating the need for adjustments or trials.

Users can now manage Privacy Sandbox features and opt-out of specific targeting topics with new ad privacy controls.

Monitoring of history-tracking features remains essential.

Around 3% of users will undergo temporary changes for split tests and tracking performance evaluations.

Google Ads is moving to real-time bidding auctions for apps, recommending a hybrid setup for mediation waterfalls.

Google now supports site names in all languages on the SERP. Ensure your site name looks right in Google Search above your page listing. 🔗Dig deeper

Kantar's Media Reactions report highlights differing preferences between consumers and marketers for ad platforms and media channels.

• Consumers favor Amazon as their top ad platform, while marketers prefer YouTube.
• Google, TikTok, Instagram, and Spotify are among consumers' favored ad platforms, whereas marketers prioritize Google, Instagram, TikTok, and Spotify after YouTube.

Consumers prefer ads that are part of in-person experiences, while marketers lean toward newer channels.

Top media channels for consumers include sponsored events, cinema ads, out-of-home campaigns, point-of-sale assets, and digital out-of-home (DOOH) ads.

Marketers prioritize online video as their top media channel, followed by sponsored events, DOOH, video streaming ads, and online stories.

TV has dropped in popularity among both consumers and marketers, with only 6% of marketers planning to increase TV spending next year.

X is losing favor among marketers, with 14% planning to reduce spending there in 2024.

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Written by Hubert Trinkunas and Rosa Cecilia

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