Some say that librarians were the first search engines. Others ask why libraries are still relevant in the age of Google. But librarians know that there's perfect synergy in utilizing the power of Google to provide top-notch service to our patrons, and this is just one story of how it's done.
We recently teamed up with the Grow with Google program to provide a free workshop called "Reach Customers Online with Google" to our local area businesses. In this 90-minute session, 17 business leaders learned how customers can find their businesses online and how to promote their businesses using Search Engine Optimization (SEO) and Smart Campaigns in Google Ads. There were several tips and tricks for experienced techies, as well as for those just starting out.
The best part for us was getting to know our neighbors in the Camas business community. Library Aide Hannah Deslatte personally went door-to-door with invitations, explaining to business owners what the workshop would entail. While not everyone could make it, many expressed interest, and we hope to offer something similar in the near future.