What do the Michelin Guide and Penang Foodie have in common?
They are both in the business of curating.
But why curation? Think about it, how many times have you been to a new place and tried a bad restaurant? Or read an article that is horrible in all sense of the world?
Way too many times!
- We're living in a world with too much content and too little time
- Sometimes we don't have the insider knowledge to make well-informed, good decisions
- Curation as a Service saves you time, money and energy
- CaaS also provides you with a list of hand-picked options and gives a better idea of what decision to make
- Build a directory for your passion/niche
- Launch a digital product by creating a simple Google sheet list of tools
- It could a list of trading tools, video editing tools, website building tools etc.
- Build a curated subscription box
- The Whisky Notes deliver exquisite hand-picked drams to you each month
- Boxsome different imported snacks each month
- Pets My Heart regularly pampers your fur babies with new treats and toys
Collecting and sharing content doesn't mean that you're a good curator. It actually takes a lot of work if you care about providing value to your audience. You really need to put in the work, sifting through the web trying to find the best resources for a given topic and turn it into a simple and digestible format.
But if you really pull it off and make a name for yourself being an amazing curator then you'll be the Kingmaker.
Because you'll be the one deciding who'll be on the list and because you decide who'll be the King, you're the actual King. Even if people think that the list is bogus at first, they will eventually buy in because nobody wants to be at the bottom of the list. Plus the people on the list will 100% share it, giving you free publicity.