Evaluate your communications! Evaluate your sales communication in collateral, website, correspondence and social media. Confirm that your sales communication delivers meaningful, value-focused messages to all your buyers, and verify that your outreach resonates with not only end users, but also influencers (who can say “no”, but not “yes”) and most importantly, the ultimate Decision Maker. Contributed by: Marie Warner - Sales Enablement for the rest of us!
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