On Wednesday Spotify launched the much-anticipated annual Wrapped campaign.
As is tradition, users will be able to see which artists they’ve personally streamed the most over the past 12 months and share them with friends on social media.
This year, however, the platform has introduced a couple of new touches to increase interactivity. This year, wrapped is all about interactivity and play.
To celebrate the release Spotify also launched various out-of-home (OOH) murals and billboards dotted around major cities, inviting people to work out the top streamed artists through a giant crossword (spoiler alert – it’s Bad Bunny for the third year in a row).