Why now is not the time to reduce your prices


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...and 5 things you could do instead

Hello

How are you?

We hope your business is thriving, but, there’s a good chance that Covid-19 has put a serious dent in your incoming enquiries and revenue. In times like these it’s SO tempting to slash your prices and sell your services cheap, just to get some fast cash in.

In today’s blog post we are sharing what it was that made us reject this as a survival strategy, and 5 ideas of things you can do to increase revenue in a downturn, without cutting your prices.

READ BLOG HERE

Some other bits to give you a boost

We’ve had our up days and our down days, but we know that the only way we can keep plodding on is by keeping our confidence up. What better way to do that than by being inspired by the great brains at work producing marketing ideas that help all of us?

Here are some lovely things from around the web, that you might find inspiring - and some practical advice to keep you going….

We’ve got to be honest, it’s pretty tricky to get in the writing mood when all you’ve seen is your own four walls for several weeks. That’s why we were delighted to stumble upon these easy blog templates. Great blog starters to get you going when you are on deadline and fresh out of ideas.
We’ve never flown with Thai Airlines, and at this rate we may never get the chance, but, here’s a service-based company that is still communicating with customers, despite not being able to sell them anything. Thai Airlines is offering customers air miles in return for staying at home. Find out how.
For more ideas on how to maintain (or even build) a strong relationship with your audience, even if you can’t sell anything right now, so that they continue being, or become customers, when things go back to something resembling normal life, check out our new free download on this very subject!
There’s nothing we Brits love more than a bit of self-deprecating humour. Here’s how one cute company called out its own Covid-19 advertising balls-up.
Even Banksy is working from home. Find out how he’s coping with self-isolation, it’s very cool, but his wife, apparently, isn’t happy.

Have a great week!

P.s. Ready to get the ball rolling? Here are some ways we can help, whenever you're ready....

Grab one of our free downloads here. This is where we share our most detailed advice, you don't want to miss out.
Check yourself into our Marketing Inspiration Facebook group. Daily inspiration and advice on tap.
Got an idea that needs thrashing out? Book a Marketing PowerHour with us both.
Need more support? Take a look at our Online Marketing Services.

We are Pip and Siân from The Marketing Architect.

We love to help businesses to plan and build an effective marketing system that consistently delivers good leads, converts prospects to customers, and customers to raving fans.