Your potential customers are lying to your face


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...the difference between what they say and what they mean.

18 ‘hidden’ benefits your customers are looking for, that they’ll NEVER admit to

Hello

Sorry, but it’s true. Whether they are straight up fibbing, or subconsciously hiding the truth, your potential customers are unlikely to be truthful about the benefits they are hoping to achieve by working with you.

What they say is not always what they mean, and the hoped-for benefit they are hiding might even be pretty embarrassing.

In today’s post we’ve created a cheat sheet to help you uncover the possible truth behind whatever your prospects are actually saying. We also share why it’s important to find out the real story and how to use the information to benefit your business.

READ BLOG HERE

Some other bits to give you a boost

Here are some lovely things from around the web, that you might find inspiring - and some practical advice to keep you going….

We may be in dark times, but the last thing you should do if you want your business to survive is to go ‘dark’ with your marketing. Here’s why.
TikTok marketing is offering a huge opportunity to brands and businesses who want to get to a younger audience. You could either set up your own TikTok account to find out more about advertising opportunities and risk embarrassing your children with your presence on the platform, or you could learn more in this article. Your choice.
And on a similar note, we are hearing lots of people saying that they’d like to launch a podcast. It’s a very effective way to get straight into the ears of a target audience, but can be very time consuming. Get some great advice on effective podcasting in this inc.com article.
Advert of the week is this super cute one from eBay. The advert focuses on what it’s like trying to combine two households into one when you move in with a partner, and what to do with all the stuff that doesn’t fit into the 'puzzle' [spoileralert: it's sell it on eBay].

Take care,

P.S. Ready to get the ball rolling? Here are some ways we can help, whenever you're ready....

Grab one of our no-charge downloads here. This is where we share our most detailed advice, don't miss out!
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We are Pip and Siân from The Marketing Architect.

We love to help businesses to plan and build an effective marketing system that consistently delivers juicy leads, converts prospects to customers, and customers to raving fans.