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Latest: More than 450 million people use Spotify, and almost 200 million people pay for it. But it still loses money.

What was planned? Spotify was going to use original podcasts to drive subscriptions.

What changed? Spotify now realized that creating new original hit podcasts is almost impossible. It has started to think of itself more like YouTube. The company will still fund original shows, but it’s more interested in being the platform that every podcaster uses than the studio or exclusive rights holder. It now distributes almost 5 million podcasts and says it wants to reach 50 million creators.

But here’s the thing about YouTube: it generated almost 30 billion dollars in advertising sales last year -- and shared about half of that with creators. Spotify generates about $12 billion in sales, most of which goes to the music business. Almost none of that goes to podcasters.

So the audio platform become the next YouTube?

Spotify wants to build advertising technology that resembles Google’s AdSense or AdWords for audio. Or, at a minimum, a version of the YouTube advertising business. It hopes that one day it will capture billions of dollars in advertising from podcasts, money it won’t share with music rights holders.

But, Spotify still needs to convince (or force) creators to use its tools and give the company a piece of their advertising sales. The biggest podcasters sell their own advertising and don’t share it with the company.

VICE investigated the effects TikTok has on GenZ and Millennials falling for misinformation.

The results: "We're just as bad as boomers falling for misinformation on Facebook."

May 2021: Dakota Fink, 23-year-old model recorded a TikTok video while wearing a "flesh-coloured face mask" and said in the TikTok that women had to peel layers of their skin off after their period (which was intended to be a joke). 

The video, captioned “How did they not know this wtf ??”, was clearly tongue in cheek. And people loved it: the video has now been liked 4.4 million times, and shared more than 220,000. But not everyone got the joke.

Of those 220,000 people, some began sharing it earnestly, explaining that they’d never realised the extra tribulations that come with a woman’s menstrual cycle. They were, unsurprisingly, mostly men – though some women played along with the joke so convincingly that the video took on a life of its own, and even convinced some women that this was a fate they had avoided through luck alone.

It’s a demonstration of how earnestly we tend to believe what we see on TikTok. Some users have compared their willingness to believe whatever they see on the app with the same gullibility their parents had for lowest common denominator churnable content on Facebook a generation before. 

So, what is it that makes some people believe everything they see on TikTok? 

The reason why TikTok videos are so easily believed is not solely a result of the platform itself, but is also connected to the evolution of our attention economy. On TikTok, this tendency to consume information in bite-sized nuggets is accelerated by the platform's For You page, which is designed as a conduit for virality, and adhering to the truth in one's videos is not always a guarantee for achieving the desired level of exposure.

Also: Users seem to have a heightened level of trust in TikTok because of its scarily accurate For You page and algorithm.

Read more on VICE

• ChatGPT's creator made a free tool for detecting AI-generated text. (The Verge)
• Pinterest now up to 450 million active users. (TechCrunch)
• TikTok launched a test in Australia that resulted in many Australian users having the sound removed from their videos, which made them unwatchable. (The Guardian)
• YouTube gave me everything. Then I grew up. (NYTimes)
• Layoffs at 100 Thieves underscore creator-executive leadership problems. (Digiday)