If I had a dime for every time I saw “storytelling” mentioned in a nonprofit context, I would be staycationing this summer with a white wine lawn fountain and drone-delivered truffles. My favorite nonprofits would be returning their PPP money faster than Shake Shack. Suffice to say, storytelling is a common (and important) topic when it comes to raising money and building a movement.
Story is also at the core of teaching and learning. A story makes meaning. It helps our minds make sense of the world and information being put in front of us. Our brains are programmed to know what happens in a story—setting, protagonist, struggle, resolution—so we have places to put information as we receive it. Creating this kind of order reduces our cognitive overload and increases memory. Whatever we are working on, there is a story that connects the dots.