View in browser
June is THE Mustard Month

Thanks for supporting our mustard mission. What an amazing journey it’s been. After taking a Covid-19 hiatus for all of March and April we decided to re-open the store in May with appropriate safety protocols in place. The response was overwhelming!  May was by far our best ever mustard month. June is shaping up to be even better. 

It’s a huge month in our world:

  • summer is here and we can smell the grills getting fired up across the country. Grill season is mustard season. 
  • Plus, June is also Father’s Day and my birthday month. 

Please keep reading for some fun offers and other news.
Mustard Maven
Zane Caplansky
Zane Caplansky
Father's Day is Fast Approaching

Thank you to all who ordered and re-ordered. I’m not sure which makes me happier: introducing new folks to our condiments or knowing you liked them well enough to reorder. 

Or in Chef Maggie McKeown's words earlier today 
“My boys got their dad a Variety Pack for his birthday and a Pick and Mix box for Father's Day. They know what makes dad happy." 
 

Can’t get much better than that: kids showing dad their love with our mustard.

That got us thinking. First, we’re happy to remind you that Father’s Day is on Sunday June 21 this year. 

Second, with the postal slowdowns we’re experiencing, it’s a good idea to start thinking about what you want to do for dear old dad to let him know you care.

Use promo code DearDad20 to get 20% off on your next order.
Does your dad love to grill as much ours do? If so, we have two suggestions
Option #1
Pick and Mix Mustard Box

This lets you choose the mustards you know your dad will love. Some dads like it hot while others fall on the mild side. There’s no wrong answers of course. Every dad is entitled to his own preferences.
    32.00 CAD
    Shop now
    Option #2
    T-Shirt/Mustard Combo Box

    With all of our sizes and styles are back in stock (as well as some youth sizes for the younger set) you can choose dad’s two favourite mustards and a t-shirt. A great way to show him he’s ‘Kind of a Big Dill”.
      41.00 CAD
      Shop now

      Dad Joke Alert:

      Why did the mustard blush?

      (Answer Below)
      JUST IN TIME FOR GRILLING SEASON
      Collab #2 Just Dropped!

      If you liked our liked our first collab, the Apple Dijon mustard we made with Ve’ahavta, you’ll love our second one with Hillfire General & BBQ in Fonthill, Ont.  Chef Anthony Greco uses our humble Ballpark Mustard flavour in his Ontario Gold BBQ Sauce. The flavour is outrageously delicious – exactly what you hope for in a collaboration. For the moment, you can only get this gem of a BBQ Sauce at their shop. And if you haven’t been, go for the sauce, stay for the food. Anthony’s BBQ is some of the best around.
      Happy Birthday to Me
      Means Our Best Deal Ever

      I turn 52 on June 17. In honour of my birthday I’m asking folks to donate to No Kid Hungry. Please click the link below to support my birthday fundraiser.

      I’m looking for maximum love for my birthday this year: every donation to either my Facebook fundraiser or directly to my Chefscycle campaign page between now and June 17 will be rewarded with a 30% off coupon at our store.

      As you may know, my annual cycling event, ChefsCycle, has been postponed because of the pandemic. ChefsCycle supports No Kid Hungry. I’ve been involved with NKH since 2016 and I’ve seen the work they’ve done to eradicate childhood hunger. We are so committed to this cause that we donate 3% of our mustard jar sales to them. With schools being closed and agencies that deal with hungry kids hobbled by social distancing the need is greater than ever.

      Show the Birthday Love
      Watch, Learn and Laugh

      Willa and I are having so much fun creating cooking videos and staying connected with you via Facebook, Instagram and YouTube. If you haven’t seen them and want to take a look, they’re all on our YouTube Channel (just Google YouTube and Caplansky and you’ll find us). Or click here!

      We love to see our friends and fans pop up during the broadcasts. Please take a look and post your comments and ideas for upcoming episodes.
      MMMustard MMMonday

      Recipes that incorporates mustard in some form. 
        Sandwich Saturday

        Our tips and tricks to making things stuffed between two slices of bread. 
        30 Sec. Thursday

        Super quick and easy demos that never ever take 30 seconds.


        FUN FACT
        Oh Canada

        Did you know that Canada produces over 80% of the worlds’ supply of mustard seeds? It’s true and its mostly in Alberta and Saskatchewan. That makes mustard “Canada’s Condiment”. You’re welcome world.

        With Canada Day fast approaching and Food Day Canada happening a month later, we’re excited to let you know about a cool promotion we have coming up. We’re calling it “Spread the Mustard, Canada” and we’re running it in association with Order of Canada honoree Anita Stewart, Canada’s only “Food Laureate” and the powerhouse who conceived Food Day Canada.

        We’ll send you another quickie email at the end of the month with full details around this promotion. It’s free, fun and there’s a good chance you can win stuff. Actually, we have a HUGE announcement coming up and because you subscribe to this newsletter you’ll be among the first to know.

        Dad Joke Answer:

        Because he saw the Ranch dressing 😳

        Thanks again for being part of #TeamMustard – it means the world to us.
        Caplansky's Deli

        #406 - 380 Alliance Ave, Toronto
        Ontario Canada
        facebook twitter instagram

        You received this email because you signed up on our website or made a purchase from us.
        Unsubscribe
        MailerLite