...to make the song remixes and mashups that are booming on the app.
Marketers and record labels now regularly commission audio producers to make sped-up, slowed-down, or otherwise modified versions of songs for promotional campaigns on TikTok.
Music producers with TikTok followings can earn anywhere from $500 to $5,000 to produce a remixed version of a track. Pay rates shift depending on if a producer is simply creating a remix or also promoting the track on their own social-media accounts.
Jacob Sutherland, a musician and TikTok creator with around 390,000 followers, said he charges between $500 and $1,000 for a mashup. His rates change depending on if the work is commissioned by a record label with a marketing budget or by a fan who simply wants to hear their favorite song mashed up in a certain way.
TikTok has long been an important promotional tool for artists and record labels. Over the last few years, marketers across the music industry have hired TikTok influencers to use songs in videos and created user challenges meant to boost videos that feature a track. Some artists have even hosted private listening sessions for TikTok stars to give them early access to a new release.