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...to make the song remixes and mashups that are booming on the app.

Marketers and record labels now regularly commission audio producers to make sped-up, slowed-down, or otherwise modified versions of songs for promotional campaigns on TikTok.

Music producers with TikTok followings can earn anywhere from $500 to $5,000 to produce a remixed version of a track. Pay rates shift depending on if a producer is simply creating a remix or also promoting the track on their own social-media accounts.

Jacob Sutherland, a musician and TikTok creator with around 390,000 followers, said he charges between $500 and $1,000 for a mashup. His rates change depending on if the work is commissioned by a record label with a marketing budget or by a fan who simply wants to hear their favorite song mashed up in a certain way.

TikTok has long been an important promotional tool for artists and record labels. Over the last few years, marketers across the music industry have hired TikTok influencers to use songs in videos and created user challenges meant to boost videos that feature a track. Some artists have even hosted private listening sessions for TikTok stars to give them early access to a new release.

What I’m about to share isn’t exactly new news but I thought it a poignant example of how TikTok and the cinema industry can potentially hold hands. In April of last year, short movie application TikTok and movie theatre company Toho Co Ltd partnered for a new film festival – TikTok TOHO Film Festival 2021 – as a means to discover new creators and to give the film industry a boost.

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Have you ever felt that movies are too long? Do you wish they were a length of a TikTok? You're in luck, because some TikTok creators are condensing movies into minutes-long clips, Rest of World reports.

Popular creators in this genre include @cannadybree25 with over a million followers and @videoclipsforyou97 with around 170,000. You can sift through tags like #movie or #movieclips to find others. 

These accounts split a video summary into two or three parts (short videos), and provide explanations of the plot often translated from Chinese to English. For example, one video, titled "The adventures of the aristocratic abandoned baby" is a 2-min summary of the 2019 film Bombshell. As these movies are often made outside China, they tend to skirt copyright rules and you'll notice that many don't include actual movie titles in captions or videos.

Trimmed movie clips are racking up millions of views on the platform, and it's paying off for creators. One told Rest of World he makes $1,400 per month, while another said around $350 per clip.

For those who are worried about the state of movies, though, fear not; these bite-sized videos seem to be introducing people to new films, and some want to watch the whole thing. More often than not, you'll read a comment where someone asks for the name of the movie so they can get off TikTok to watch.

From brand deals, including what they charge per post. 

Jalyn Baiden (with about 13,000 TikTok followers) is an Instagram and TikTok nano influencer who started posting videos about skincare in the middle of 2020.

As Baiden's audience grew and she began to draw attention from brands, she decided to leave her day job as a digital marketing coordinator to pursue content creation full time.

Since committing to an influencer career in late 2021, Baiden said she's earned over $26,000 from sponsorships, commissioned content for brand accounts, and affiliate marketing.

Baiden's starting rate for a TikTok video as of May (when she had about 8,000 TikTok followers) was $1,000 for a 15- to 60-second video. That rate does not include usage rights or exclusivity.

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