According to Hashtag Pay Me, a business that provides rate calculators for influencer deals, Instagram remains more lucrative when it comes to brand deals, despite the buzz and engagement rates soaring around TikTok.
The information stems from a database by Hashtag Pay Me which tracks 400 U.S. creators with a variety of follower counts over the last six months of 2022. Each creator completed a 30-question survey about how they’re paid. The report interestingly concluded the following;
The report states that, on average, mega influencers on Instagram make about $15,000 per deal, whereas mega influencers on TikTok make closer to $10,000 per deal. Hashtag Pay Me defines mega influencers as those with more than 1 million followers.
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