In our rapid fire digital landscape, we are immersed in a constant stream of bite-sized content.

280 character tweets and short form videos are examples of short bursts of content with easy-to-use features that can match our real-time thinking. People absorb information through quick intakes, which means less is always more.

→ Keep your list of approvers small
→ Remix, reuse and repurpose your posts, blogs, reels, and audio clips
→ Don’t wait until it's “perfect”
→ Use approved customer content
→ Leverage AI to generate first drafts
→ Consider every piece of content a test that is allowed to fail
→ Double down on the content that has actually worked