EP Tourism Talk - August 2020

Hello all,

August already and this year is just “zooming” by! 

By most accounts school holidays were extremely busy for the region (which is fabulous!) but acknowledge the challenges we face moving forward as we continue to maintain our share of the current intrastate travel opportunity. I encourage you to stay connected with myself as the Tourism Development Manager for the Eyre Peninsula, plus your local Council Tourism Officers in the coming months to ensure we are putting the most effective messaging out into the marketplace.

South Australian Regional Visitor Strategy (RVS)

Following the success of the South Australian Regional Visitor Strategy (RVS) 2020, we invite you to have your say on the development of the next iteration of that strategy, which will take our state’s regional tourism industry to 2025. The success of the RVS is because it is developed by the regions, for the regions. And that’s exactly why we need – and would value – your input.

Tourism is key to South Australia's regions with 44 cents in every visitor dollar being spent in regional South Australia. And it is likely it will only become more important, as the impacts of COVID-19 see an intrastate led recovery for the visitor economy. Your input into the priorities for growing tourism in your region are essential.

Feedback provided in this confidential survey will be collated and used to inform workshops held across all 11 regions. The workshops, with key tourism representatives, will discuss the themes identified in the survey to define the priories for the next RVS.

The survey should take an estimated 10 minutes, click to start the survey -  RVS Survey

Any questions, please email SATC and the survey closes at 5:00pm on Monday, 31 August 2020.

Marketing UPDATE

Mid-July saw the launch of the new SATC Phase 2 marketing campaign transitioning from the Welcome Back to A Great State To Be In for local intrastate market and You Have To See It To Believe It campaign.  Should you have any questions or suggestions/input from past campaigns please contact  SATC Marketing.

FOODLAND catalogues

Check out Foodland's12 week campaign across their catalogues, in-store promotional material and digital - starting July, with each week focusing on a different region, to encourage Foodland shoppers to go out and explore this great state of ours.

Foodland catalogues are distributed to 500,000 homes each week and receive over 20,000 views online each week also. In addition to this, they have 20,000+ Facebook followers and over 60,000+ views on their website each month.

End of July was Eyre Peninsula's week to shine!

South Aussie with Cosi

Late July Andrew “Cosi” Costello was in the region filming a couple of episodes featuring the Eyre Peninsula.  Two episodes have aired and the remaining later in the year. 

NEW Eyre Peninsula website

The end of July saw the soft launch of the brand new eyrepeninsula.com website.  Together with the Councils across the Eyre Peninsula through the Tourism Advisory Committee and Regional Development Australia – Eyre Peninsula procured JABA, to design and develop a new tourism website.  This website is using the latest best practices and developed a hybrid “website” and “app” using Progressive Web App (PWA) technology. UBER, Twitter, Trivago, Pintrest, NASA and Starbucks use this PWA technology! This provides a fully functional mobile responsive website that works on all devices which means it’s quick and can also be “added to homescreen” on mobile devices to install the full app version without the need to go through an app store.   We know from recent research that key trends the increasing sophistication of mobile technology will help fuel tourism which the Eyre Peninsula is now well placed.  

If you want your event, café, accommodation listed on the new website you need to have a ATDW listing.   Remember it’s FREE to have an ATDW listing and it’s the one place you NEED to be on to be seen.  Check out SATC website for further information on ATDW. 

If you have any suggestions, queries of questions regarding the website please don’t hesitate to contact me.  The project mission is to provide a source of travel inspiration, information and a responsibility to Tourism Operators to present businesses in the best possible light.

To boost the awareness and leverage the new website a Digital Marketing (SEM) campaign has been developed and launched. 

Caravan and Camping Industries Association of SA (CCIASA)

Check out the new Road Trip Ready 2020 publication which is a caravan and camping self-drive guide to South Australia – check out the EP pages!  It’s available online or to access your free copy via CCIASA members.  

I had the opportunity to promote the Eyre Peninsula via Facebook Live with the Let's Go Caravan and Camping Week with my colleague Caroline from Destination Riverland promoting her neck of the woods.

Australia Tourism Data Warehouse (ATDW) – EOFY analytics from southaustralia.com

SATC have put together a presentation of the key top-line figures from 19/20 EOFY analytics results from southaustralia.com. This shows the importance of having your listing on the Australian Tourism Data Warehouse (ATDW) if you don't have a FREE listing you will not be promoted by SATC!


Behind the scenes, Regional Development Australia Eyre Peninsula have been working hard to secure funding from the South Australian Tourism Commission to activate some Tourism projects, in particular – Signage (brown/pictorial), EP Trails Strategy, Eyes on Eyre program (regional WIFI and digital sign & demonstration campground site).

Premier Steven Marshall was in Port Lincoln on Wednesday 8 July making an announcement around these projects.

Regional Development Australia Eyre Peninsula is working in collaboration with EPLGA, member councils, seven Aboriginal community organisations and large areas of unincorporated, Landscapes SA, SATC, Office of Rec, Sport and Racing.

For further information click on Eyes on Eyre program.

Spencer Gulf Nightly News segment https://bit.ly/2DmAHp7 (skip to approx 2.10)

Study on sustainable regional business development on the Eyre Peninsula

We need your help!

The University of South Australia researchers together with Regional Development Australia Eyre Peninsula, and councils in the region, invite you to take part in this study on sustainable regional business development.

Participation in this study involves answering questions about business, community and tourism. There are no right or wrong answers; we are interested in the experiences and opinions of locals. To support future business and community planning please give honest answers.

LINK to the survey: https://survey.unisa.edu.au/index.php/956671?lang=en

Event Funding

SATC has funded the following Eyre Peninsula events as part of the 2020-21 Regional Events & Festivals Program:

  • Rodeo by the Sea || Streaky Bay || 28 November 2020
  • Tunarama || Port Lincoln || 23-26 January 2021
  • Colour Tumby Bay || Tumby Bay || 9-11 April 2021
  • SALT Festival || Lower Eyre Peninsula || 16-25 April 2021
  • Oysterfest || Ceduna || 2-4 October 2021

Tourism Reboot Program

The Tourism Reboot Program is offered over six months to help tourism operators make real change in your business – that will significantly improve your bottom line. 

The team at Tourism Accelerator will support you with implementing tried and tested strategies that will assist to adjust your business to align to the immediate opportunity of driving domestic visitation. The Program involves:

  • Tourism Product Development and Business Roadmap session
  • 2 half day group workshops held in Adelaide or via Zoom
  • Monthly mentoring sessions to help you one on one
  • Attendance at a monthly subject specific masterclass session
  • 6 months access to Tourism Help Desk support
  • Access to Live Webinars and Industry Insights

A limited number of places are available for the program, starting Monday 5 October 2020.​

For more information and to register click Tourism Reboot.

Restart Investment to Sustain and Expand (RISE) Funding Opportunity

This Fund will provide competitive seed funding for new productions, festivals and events to support the successful re-opening of Australia's creative and cultural sector.

The following kinds of activities and events are eligible for funding:
• cultural and creative events or activities, including innovative ways to deliver performances, exhibitions, tours and online delivery
• cultural and creative programming and promotion
• festivals
• purchasing or leasing essential equipment for events, such as sound or lighting equipment
• development of COVID-safe infrastructure and protocols
• community outreach activities such as workshops
• capacity-building activities that link to the objectives and outcomes of the program, supporting an organisation to build long-term financial sustainability.

The grants will allow the arts sector to reactivate, re-imagine and create new cultural experiences, including innovative operating and digital delivery models. The funding opens on 1 September 2020 and close on 31 March 2021.

Click here for the Fund Guidelines

Building Business Capability around the Eyre Peninsula

In collaboration with Adelaide Business Hub, Regional Development Australia Eyre Peninsula assisted in the delivery of practical, local, hands on training to boost management knowledge and skills in all thing digital.   Tourism, hospitality, retail, manufacturing and agribusiness sectors have joined the program across the EP.   To be part of this program check out the Adelaide Business Hub website for more information. 

In summary for the FY 19/20:

  • 27 workshops were held around the EP - 17 workshops were located in the Eyre Peninsula, 10 workshops were delivered on-line via ZOOM
  • 290 businesses attended 3 x hour workshops = 870 hours in total service delivery for workshops
  • 1023 x hours of one on one business mentoring assisting business
  • 1893 x hours delivered in assisting building business capability in region for this project in the 2019/2020 FY

If you have any questions or concerns regarding this email, or any issues or further clarification, I invite you to phone on 0417 811 622 or email

With kindness,
Sondra Stewart
Tourism Development Manager
Regional Development Australia Eyre Peninsula

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5 Adelaide Place, Port Lincoln