South Aussie with Cosi
Late July Andrew “Cosi” Costello was in the region filming a couple of episodes featuring the Eyre Peninsula. Two episodes have aired and the remaining later in the year.
NEW Eyre Peninsula website
The end of July saw the soft launch of the brand new eyrepeninsula.com website. Together with the Councils across the Eyre Peninsula through the Tourism Advisory Committee and Regional Development Australia – Eyre Peninsula procured JABA, to design and develop a new tourism website. This website is using the latest best practices and developed a hybrid “website” and “app” using Progressive Web App (PWA) technology. UBER, Twitter, Trivago, Pintrest, NASA and Starbucks use this PWA technology! This provides a fully functional mobile responsive website that works on all devices which means it’s quick and can also be “added to homescreen” on mobile devices to install the full app version without the need to go through an app store. We know from recent research that key trends the increasing sophistication of mobile technology will help fuel tourism which the Eyre Peninsula is now well placed.
If you want your event, café, accommodation listed on the new website you need to have a ATDW listing. Remember it’s FREE to have an ATDW listing and it’s the one place you NEED to be on to be seen. Check out SATC website for further information on ATDW.
If you have any suggestions, queries of questions regarding the website please don’t hesitate to contact me. The project mission is to provide a source of travel inspiration, information and a responsibility to Tourism Operators to present businesses in the best possible light.
To boost the awareness and leverage the new website a Digital Marketing (SEM) campaign has been developed and launched.
Caravan and Camping Industries Association of SA (CCIASA)
Check out the new Road Trip Ready 2020 publication which is a caravan and camping self-drive guide to South Australia – check out the EP pages! It’s available online or to access your free copy via CCIASA members.
I had the opportunity to promote the Eyre Peninsula via Facebook Live with the Let's Go Caravan and Camping Week with my colleague Caroline from Destination Riverland promoting her neck of the woods.
Australia Tourism Data Warehouse (ATDW) – EOFY analytics from southaustralia.com
SATC have put together a presentation of the key top-line figures from 19/20 EOFY analytics results from southaustralia.com. This shows the importance of having your listing on the Australian Tourism Data Warehouse (ATDW) if you don't have a FREE listing you will not be promoted by SATC!
Infrastructure
Behind the scenes, Regional Development Australia Eyre Peninsula have been working hard to secure funding from the South Australian Tourism Commission to activate some Tourism projects, in particular – Signage (brown/pictorial), EP Trails Strategy, Eyes on Eyre program (regional WIFI and digital sign & demonstration campground site).
Premier Steven Marshall was in Port Lincoln on Wednesday 8 July making an announcement around these projects.
Regional Development Australia Eyre Peninsula is working in collaboration with EPLGA, member councils, seven Aboriginal community organisations and large areas of unincorporated, Landscapes SA, SATC, Office of Rec, Sport and Racing.
For further information click on Eyes on Eyre program.
Spencer Gulf Nightly News segment https://bit.ly/2DmAHp7 (skip to approx 2.10)
Study on sustainable regional business development on the Eyre Peninsula
We need your help!
The University of South Australia researchers together with Regional Development Australia Eyre Peninsula, and councils in the region, invite you to take part in this study on sustainable regional business development.
Participation in this study involves answering questions about business, community and tourism. There are no right or wrong answers; we are interested in the experiences and opinions of locals. To support future business and community planning please give honest answers.
LINK to the survey: https://survey.unisa.edu.au/index.php/956671?lang=en
Event Funding
SATC has funded the following Eyre Peninsula events as part of the 2020-21 Regional Events & Festivals Program:
- Rodeo by the Sea || Streaky Bay || 28 November 2020
- Tunarama || Port Lincoln || 23-26 January 2021
- Colour Tumby Bay || Tumby Bay || 9-11 April 2021
- SALT Festival || Lower Eyre Peninsula || 16-25 April 2021
- Oysterfest || Ceduna || 2-4 October 2021
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