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You asked for it, and it's here...we're talking about how to increase views on short videos !
This applies to Instagram Reels, YouTube shorts, and TikToks!
Keep in mind, the platforms are different, the formats may be a little different but at the end of the day you're still reaching the same human on the other side of the screen!
HOOKS
You've probably heard it before, but this is basically the outside view of the home, even if the home is remodeled and AMAZING on the inside, if the outside looks terrible , 99% of the people won't even take a look inside.
The first 3 seconds of a video are BEYOND important.
Always start of with movement and a face.
People connect to people.
If you can add in a little tiny zoom (even better)
For the actual script, here's a couple of my favorite hooks:
- Why do/are _____ ...
- Have you noticed that ____
- Isn't interesting how ______
- Are you ______
- Looking for ______
- Do you want to _____
- Have you heard _____
- You should ________
- "#" things ________
- "#" mistakes _______
- "#" reasons why _____
- I found out ________
- I realized _________
- I learned _________
Go ahead and screenshot this so you have it for the future!
Keep in mind that for short clips, the editing style should be much different! A lot of you have asked about how I edit my short clips (click here for an example) and while it isn't through an app because I hire an editor for it, I'm thinking next week we can go over all things editing content and I'll even put together a list of editors that can do the same exact style.
If you're interested go ahead and reply to today's email saying "editing"
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