- Mr Beast Burger
- RESEARCH INTO THE ASTOUNDING BUSINESS MODEL OF MR. BEAST BURGER
Mr Beast launched his virtual restaurant chain in December of 2019 via an app. The launch consists of 300 restaurants across the entire United States. But how the heck did Mr Beast managed to scale up to 300 locations overnight? That's the topic for this week's ONE THING.
Who is Mr Beast? 👾
- Mr Beast A.K.A. Jimmy Donaldson is a 22 year-old North Carolina native who films crazy philanthropical stunts like giving away cars or tipping a huge amount of money and posting them on YouTube
- He's also the 2nd highest paid YouTuber on the platform
The Business Model 📝
- Mr Beast Burger is a virtual kitchen business which may sound similar to a cloud kitchen but they're both actually very different models
- Unlike cloud kitchen where you need to either rent or set up your own dark kitchen, Mr Beast outsources the cooking to your everyday mom & pop restaurant in the local area to produce orders for them
- The partner restaurants will then get a tablet that prints out orders to fulfil when people order through the Mr Beast Burger app
- They will also get some branded packaging, so to the end customer, it looks like the food came from "Mr Beast Burger" itself instead of the local burger joint
Why is this a win-win strategy? 🏆
- Due to the pandemic, a lot of small local restaurant owners are having a hard time keeping their business afloat
- Mr Beast gives them the opportunity to increase sales and probably saves some of them from closing down
- With tens of millions of followers across different platforms, Mr Beast just needs to do what he does best; creating amazing content about his burger joint while the restaurants do rest of the work
- The restaurant gets the sales while Mr Beast gets to expand fast while not worrying about all the logistics and cooking
My thoughts 🤔
While I do like the concept, the one thing that I'm skeptical about would be the consistency of the food. How can they make sure that the burger in Virginia tastes the same as the one in New York when both of the restaurants have their own unique setup? People may give it a try the first time but if the burger ain't good, people won't be coming back for more.
It just goes to show that you cannot underestimate the possibility of being an influencer. Having a free mass distribution channel really opens up many doors. Mr Beast is literally the Kingmaker.