I have always been a sucker for the underdog! The main hero is fine and all, but I feel bad for the guy who doesn't get the girl.
And cookies for me were that guy. Because every gourmet bakery would have them but I'd never see people actually buying & eating one.
In fact, before I had my first good cookie, I didn't even think of trying one. So, after having that life-changing cookie, I thought wow...why have I not had this before.
And my second thought was...why hasn't everyone tried this?
Hence, I set out on that path of making these cookies and getting everyone to try it.