The World Economic Forum has put forward a vision of a world reimagined to transform the pain of the Covid-19 pandemic into a positive change for all - and the question for us to consider is where can sport (and sports clubs) contribute?
In the past few weeks alone, the influence of Gen Z has made the headlines. Marcus Rashford, the Manchester United striker and one of the most recognisable faces in European football, used his high-profile to pressure the government and help secure free school meals for children in the UK on or below the poverty line.
While many of us might not feel like we can contribute to some of these issues in the way that Marcus Rashford can, sports clubs can undoubtedly play a key role in supporting communities and societies upon their return to some semblance of normality.
For example, new research has shown that physical activity amongst young people has dropped sharply during lockdown, with over two-thirds of those surveyed saying that they are now exercising less as a result of Covid-19, and that the lack of sporting opportunities was also impacting on their social lives. While many community organisations have been adapting to lockdown by providing mentoring and online activities, it is widely acknowledged that these do not provide the same range of benefits to young people’s wellbeing that social, group-based sport and activity does.
Now, with a green light to go ahead with some activities (check your governing body's guidance), we believe clubs across the country can play a leading role in not only helping to repair but also improve our communities.
Check out the resource section of this newsletter for Sport Scotland information on getting your sports facility ready for a return to action. And fear not, if your club isn't quite able to return, now might be the time to think about your club's sustainability going forward. Lockdown has been a great opportunity for clubs to assess their longer-term ambitions and visions. If you'd like support with this, incorporation, fundraising or almost anything else, don't hesitate to get in touch.
All the best, The CDS team.
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