Ad of the day: 🎾 Nike A.I. campaign pits Serena Williams against Serena Williams. 'Never Done Evolving' ad from AKQA for Nike's 50th anniversary comes as the tennis champ announces her retirement. 

The new eight-and-a-half-minute film, "Never Done Evolving," leveraged A.I. to create a match-up between Williams from her first Grand Slam at the 1999 US Open and her most recent at the 2017 Australian Open.

In today's edition:

• 🌍 Creator marketing
• 🧀 String cheese for trade
• 🤳 New Reels

"The performance speaks for itself; creator advertising is recession-proof." - Kurt Kaufer, chief growth officer, Ad Results Media

Creator marketing solves one dilemma right now, reaching a targeted audience at scale in a cost-effective way. High-volume content creators have already attracted and curated an opt-in audience where the relationship is built on trust and credibility.

These viewers return multiple times a week to view new content, and they’re highly engaged. They care about the personalities behind their favourite channels and they want them to succeed.

According to an Influencer Marketing Hub report compiled this year, some 50 million people worldwide consider themselves creators, and of those, more than 2 million are professionals.

Qualitative benefits of creator marketing:

• Seamless ads - When the creator includes an ad in their video, there’s no option for the viewer to press “skip ad”.
• Reliable tracking - Whatever call to action a brand wants to use a QR code, link, the creator can make that obvious and available. 
• Another benefit of close collaboration with creators is that they listen and interact with their audience in an authentic way.