Hi there! 👋

Today I'm sharing a note on why you need to take SEO as an ongoing process.

Now, for the last week's news, Google’s Prabhakar Raghavan showcased a new technology called Multitask Unified Model (MUM) at Google I/O.

MUM is trained in 75 languages, and it is designed to handle multiple tasks simultaneously.

Also, it looks like there was a small unconfirmed Google update last week. The SERP volatility in SEMrush Sensor was at 8.7/10 in the US.

This would make around three or four unconfirmed updates this month. Compare that to April, where there was only one unconfirmed update.

Now, let's get to this week's SEO tip... 💥

SEO is a continuous process by nature, but many SEOs and site owners often miss this point, and as a result, they focus on the wrong things that lead to less results from their SEO efforts.

If you want to consistently increase your website organic traffic to get new business, it's important to understand the continuous nature of SEO and start thinking in terms of these three dimensions...

• Managing change: following the flow.
• Optimizing: realizing that content is never final.
• Expanding: exploring new possibilities.

Each dimension breaks down into a set of tasks.

To manage the change, think if there are any technical changes in your site, content changes, or if you have gained or lose any links.

Optimizing refers to how you optimize the content, links, and the overall site SEO.

And Expanding means what you can do to improve your existing content, get new links, and other developments to benefit your SEO strategy.

Finally, to get the maximum results...

• Learn to spend your time on the right things — for example: make sure your site technical SEO aspects are properly managed before starting with outreach.
• Automate as much as possible — use VAs or tools to automate repetitive tasks like structured data setup, content creation & writing page titles or meta descriptions.
• Create SOPs — to avoid spending time on the same things again, start creating your SOPs and document the whole process.

Remember that: SEO is an ongoing process, not something that can be done once and forgotten about.

• Similar to BERT, MUM is built on a transformer architecture but is far more powerful (1,000 times more powerful) and is capable of multitasking to connect information for users in new ways.
• If MUM works the way it was shown at I/O, it may enable people to conduct searches that are too complicated for a machine to understand now.

• Jeffrey Jose, a Google Product Manager, announced at Google I/O that while the Google page experience update is initially only going to be looking at mobile pages, Google is looking to bring it to desktop pages as well.
• So while the update may not have significant rankings changes, it's still good to optimize pages for both desktop and mobile.

• In this post, Rand Fishkin explains the four types of keyword research — for SEO/PPC, social media marketing, content creation, and market/audience research.
• While the classic Google-focused keyword research is still effective, it’s very competitive, and the vast majority of benefit goes to Google themselves.
• But there are many traffic opportunities beyond Google. And the truth is that the better you do in those other channels, the more rankings, and traffic you’ll earn from Google themselves.

• With SEO content, it’s easy to rely on compounding traffic and keyword rankings as measures of success—but these metrics rarely tell the whole story and even distract from the fact that few of those visitors ever actually become customers.
• Opinionated content, on the other hand, relies on qualitative measures of success, and these measures are often more concrete than traffic figures.
• Properly written opinionated content can generate leads, backlinks, social media shares, and overall a much greater business impact.

• In this post, Ross Simmonds shares how Gusto (a payroll solution company) used content and SEO to get over 6.4M traffic every year, 3.2M backlinks, and over $3.8 billion valuation.
• Gusto has created a handful of blog posts (in categories like payroll, hiring, finance, and taxes) that speak directly to their customers’ needs and has optimized their site to capture the traffic.
• This SEO-driven blog strategy now generates over 1,090,000 organic visits annually to Gusto Blog.

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Until next week! :)

Saksham

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