SEO is a continuous process by nature, but many SEOs and site owners often miss this point, and as a result, they focus on the wrong things that lead to less results from their SEO efforts.
If you want to consistently increase your website organic traffic to get new business, it's important to understand the continuous nature of SEO and start thinking in terms of these three dimensions...
- Managing change: following the flow.
- Optimizing: realizing that content is never final.
- Expanding: exploring new possibilities.
Each dimension breaks down into a set of tasks.
To manage the change, think if there are any technical changes in your site, content changes, or if you have gained or lose any links.
Optimizing refers to how you optimize the content, links, and the overall site SEO.
And Expanding means what you can do to improve your existing content, get new links, and other developments to benefit your SEO strategy.
Finally, to get the maximum results...
- Learn to spend your time on the right things — for example: make sure your site technical SEO aspects are properly managed before starting with outreach.
- Automate as much as possible — use VAs or tools to automate repetitive tasks like structured data setup, content creation & writing page titles or meta descriptions.
- Create SOPs — to avoid spending time on the same things again, start creating your SOPs and document the whole process.
Remember that: SEO is an ongoing process, not something that can be done once and forgotten about.