Seeing that this topic seems to, rather frustratingly, change every five minutes, let’s look, yet again, at the ever-changing TikTok algorithm (excuse my enthusiasm!).
TikTok’s transparency policy came about after receiving some criticism around how their algorithm creates echo chambers that promote radicalization and the spread of misinformation. Now some platform representatives have spoken about how the platform is trying to prevent that.
TikTok’s answer to the filter bubble effect has been somewhat simple: the platform will show you random content from time to time.
Why am I shown this: In order to avoid homogeneity of content, the app has started showing users content that they don’t usually engage with. This includes surfacing random hashtags, video aesthetics, sounds, and topics. The app tries to keep things fresh by avoiding content repetition, so you’re unlikely to see two videos by the same creator or using the same sound in a row.
Another interesting incorporation into the algorithm is showing you fresh content that has not had any engagement yet. If you’re a TikTok user, I’m sure you have noticed this.
However, when it comes to how SEO works on TikTok there seems to be a bit of confusion as to where it comes from; video, hashtags, voiceover, caption? Let’s break it down...
Read on (4-min. read)