Despite being created with Gamers in mind and most recently, NFT and Web3 activity, Discord is seeing an influx of use from creators to promote private group chats, bonus podcasts and other benefits to devout followers.
Meta Platforms is already waging a high-profile battle to keep TikTok from draining audiences from its best-known apps, Instagram and Facebook. Now Meta is having to respond to another set of competitors who are more quietly beginning to nip at its heels.
Increasingly, Instagram creators are encouraging their most avid followers to meet up with each other on other platforms, such as Discord, Patreon, Telegram and an up-and-coming app, Geneva, where they can have deeper online discussions or pay to get access to bonus content. Deb Smikle, a creator known for posting photos of her outfits and videos reacting to online trends, is one of them.
For creators, creating a chat group on the popular online discussion app Discord is tempting due to the stilted nature of conversations in the public comments sections on social media posts.
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