Wednesday, March 27th 4:00 PM to 6:00 PM
Join Gayle Nowak - The Story Stylist, to learn what it takes to stand out in the marketplace has changed dramatically over the last few years. In order to succeed in our split-second digital economy, one of the biggest jobs of a business owner is to make it easy for clients and customers to justify the decision to do business with you, regardless of cost. The fastest path to doing so is by becoming a recognized expert in your field, but getting there has nothing to do with convincing people you are one.
In this interactive and informative workshop, small business owners will learn: •How the "microwave mindset" has dramatically altered buying decisions and behaviors •Top 5 expert myths, and one powerful exercise to embrace your own authority •What your best prospects are most influenced by, and why only the RIGHT kind of content leads to influence, impact and income •What authority really means, and 3 steps to leverage it for profitable growth
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