The second thing was that my membership (which is my core business) has completely changed since I first launched. And I'm not talking about the new branding and name that'll be revealed soon. I mean the core model has changed from a content focus to a community focus, and provides much more value than when I first started it 4 years ago.
And third, I started a virtual coworking space 4 years ago, but since the pandemic virtual coworking communities have been shooting up like mushrooms. 🍄 And I realised I was massively undercharging.
Ok, I already knew that $27 for everything we offer was ridiculous, but when I saw other platforms charging £7.50 for a single coworking session 😲 (never mind Feedback sessions, skill shares, workshops, social events etc, like we host every month), that was the last straw. I knew that I wouldn't be taken seriously anymore.
But the final reason for me to start charging what the community is worth was that part of DNG's vision is the belief that businesses are a force for good in the world. That means that giving back should be strongly embedded into our business model - and if DNG is flourishing, we can support projects that help other women flourish too. 🙌
To do that, I am signing up with B1G1, a project that helps businesses support the UN's Sustainable Development Goals (SDG's) through their everyday activity. (for example, every time you sign a new client, you provide a business loan to a woman in Nepal).
I will be picking the exact causes together with my team member Georgia and my members and will be sharing them with you soon. 😃
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