Earlier this month, Creative Boom hosted a poll on Twitter which asked its followers: “How have you seen social media change since you started using it, engagement-wise?" And a massive 82.1% of you replied ‘It’s got worse’, with just 7.8% saying ‘It’s got better’ and 10.1% seeing no change.
Following this result, a second poll then asked; “Does this mean you’re thinking of leaving social media altogether?” Unhappily, 47.2% of you replied: ‘Yes, but feel I can’t’. Meanwhile, 3.3% say you’re definitely quitting, and 10% are just not sure. Only 39.5% are staying – which is hardly a vote of confidence in the current state of social media.
Besides the constant push for short form video and thus neglect for traditional photo posts, what’s gone wrong and how can we, as creatives, recover from this sudden baffling change?
Continue reading
|