Hey, 

Each year, Spotify does their year-in-review “wrapped” promotion where they push out personalized lists of your most listened to songs and artists for the year.

They’ve, of course, made all of this really easy to share on social media — making each year’s wrapped event an instant viral success where their customers do all their marketing for them.

It’s pretty genius — so it got me thinking… could we "borrow" this idea?

Essentially all they’ve done is take analytics data they have on their customers and presented it in an exciting, visual, & sharable way.

With minimal effort, and a free Figma or Canva account, I bet you could come up with a simple template that shows your customers all their website stats for the year…

• Number of visitors
• Form completions
• Most popular page(s)
• A map with all the countries their website got visits from
• etc.

You could size the template appropriately to share on social media and even drop your company’s branding tastefully in the bottom corner.

Sure, we probably all already make analytics data available to our clients, but making it into a fun event coinciding with the end of the year just might be the thing that actually gets them to pay attention!

Perhaps you could even send it to them with a booking link to hop on a call and make plans to improve their stats in the coming new year (Cliff at My Web Audit has a great tutorial on how to turn calls like this into new paying projects).

Sponsored

🔥 Inside The Group 

Client: Is my site ADA-compliant?

In a panic, Jordan's client asked him if his site is ADA-compliant. Add this question to the list of things that are difficult to answer (especially in a way that a client understands. How do you start? 

What do you do with the default themes?

Dom is wondering if it's best to just leave a default WordPress theme in there, or. if it's safe to delete them all. The comments have some mixed opinions...

How do you process care plan payments?

Alisha is wondering if she should move her care plan payments over to a subscription-type setup, or if recurring invoices will suffice. This poll has a clear winner.

GoDaddy Pro Academy

I know there's not a lot of love for GoDaddy in our space, but color me impressed with what they've put together in partnership with our very own Kristina Romero. These look to be some really great trainings!

Can we just ignore tablet views?

Brett pointed out that analytics tend to show a very low percentage of traffic from tablets on most websites. So he's wondering — do we even need to waste time optimizing for them?

📰 In Other News 

6 Ways A Good Discovery Process Can Benefit Your Business

TAB member Ben Tiffin posted a guest post on our blog talking about the benefits of a good discovery process (along with a fantastic little free download)

Squeeze More Performance out of GeneratePress & GenerateBlocks

Just because GP/GB is great out of the box doesn't mean you shouldn't take these extra steps to make things even more performant! My latest video shares 3 ways you can speed things up even more!

ChatGPT takes the internet by storm

The latest AI tool has sent the internet in frenzy this week — and I couldn't help but get in on the action! OpenAI's new tool is optimized for dialogue and provides a more natural way to interact with it. 

🤯 Tip of the Week

This week's Tuesday Tip Jar is all about Project Discovery.

Read all the tips here.

This week's Big Tipper award goes to Gen Herres who reminds us to get paid before we do any work!

👉 Be on the lookout for an announcement (coming soon) regarding changes coming to Tuesday Tip Jar in 2023!

"This Week in TAB" is brought to you by our sponsors:

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👋 Before You Go

A couple of months back, in need of a decent laptop, I finally took the plunge and bought my first Apple product; a MacBook Pro.

I was a bit hesitant, but since my laptop isn't my daily driver, and Macs seem to outlast PCs —  I figured it was worth a shot.

Fast forward to this week and I have completely shut down and disconnected my desktop PC 🤯 

My entire desk is now set up centered around the MBP, with my external monitors, microphone, camera, keyboard, and mouse all hooked up to give me a "desktop" feel.

I've been absolutely blown away by the performance of this thing... It just never breaks a sweat no matter how many things I throw at it. 

All of this just to admit to all of those out there who said "I told you so" — you were right.