Hey everyone!

A warm welcome to those of you who've joined since the last issue! If there’s anything you want to see in these emails just reply and let me know.

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This week’s design lesson

This is a new lesson, not one from the Tiny Design Lessons ebook.

When you want a user to take action, there’s nothing worse than giving them too many options. To drive action, pick one thing you want them to do and make sure it’s obvious and easy.

• If you have too many buttons, menus and prompts you’re creating decision fatigue for the user.
• Look at Hick’s Law – users given too many choices take more time to decide.
• It’s better to show (not ask) what the next step is.
• There should really be just one obvious call to action and everything on a page should direct towards it.

Extra reading on Hick’s Law

A recommended resource

Design quote of the week

What this is saying is don’t over-complicate your design – it will be harder to understand the value of your message. However, simplifying can also reduce its significance. So, good design is a balancing act of simplicity (clarity) and significance (strength). 

Until next week,

Mark