Revenue comes from generating relevance with customers, so understanding the leading and lagging indicators of customer experience and attention is crucial for any forecasting, writes Dave Coffaro. Understanding which metrics measure "the root cause of results" can keep your organization focused on high-value, high-profit customers, Coffaro writes.
How to Establish Yourself as a Thought Leader in Your Industry
When asked “who are you?” you might answer the question by saying “I’m a business owner” and sharing the name of your business and its offerings or services. As a thought leader, you might want to expand on your answer.
7 strategies to stay grounded in the present moment
Leaders can cultivate a sense of presence in each moment by keeping their perspective, being receptive to feedback and living with integrity, writes sports executive Scott O'Neil in his book "Be Where Your Feet Are." "We need reinforcement in terms of what we stand for, what matters, and what we prioritize, and through those things we can be where our feet are when it counts," he writes.
Distinguish between function and outcome to innovate
Companies can innovate more effectively by "rigorously distinguishing between functions and outcomes" that customers appreciate to discern customer preferences, writes Steve Denning, quoting from Anthony Ulwick's book, "Jobs to be Done: Theory to Practice." Focusing on a product or service's function, Ulwick writes, can help companies identify customer needs and desires and what kind of innovations might be successful.
Leading with Authenticity: How to Become and Remain an Authentic Brand
Successful brands create the feeling of trust that buying a certain company’s products or services delivers real and reliable benefits. To succeed, a brand must always represent reality. It must be and remain authentic.
Initially a social media fad, influencing has evolved into a legitimate marketing phenomenon that brands from every industry can’t ignore. A new series of influencers are leveraging everything from beauty and fashion to virtual reality and esports, reflecting a broader change in brand awareness and reach.
Hiring strategies should incorporate the cheaper and easier options emerging from the gig economy, writes Per Bylund of Oklahoma State University's School of Entrepreneurship. Wait as long as possible to hire employees, and consider outsourcing for any functions outside the company's core competency, Bylund recommends.
The world is always changing, and with it the societies you live in. For many reasons, social changes have been changing more rapidly than ever in recent years. Here are a few ways you might see your place of work shift as a result of these changes in society.
Analyses of monthly financial factors set businesses up for long-term profitability and growth, writes Nathan Liao, certified management accountant. Liao's six tips for business owners include maintaining transaction journals, organizing receipts and reconciling bank statements.
How we did it: Bridging the gap between live and online attendees
How to bring equal satisfaction for online and live attendees with your hybrid event? This is probably the most important question when organising a hybrid event. And probably quite a daunting one for some.