YouTube Shorts are short, vertical videos created using a smartphone and uploaded directly to YouTube from the YouTube app, like Stories.
Short-form creators across platforms grow rapidly. Shorts seem to be effective at reaching a larger audience but they don't allow creators to connect on the same level and build the depth of relationship with their followers as long-form videos do.
When you’re setting up YouTube Shorts, you can create an entirely separate channel for your Shorts or place the Shorts widget in your main channel. But we recommend keeping your Shorts on your main channel. This is because aligning your main feed YouTube content and your Shorts content in one place will make it easier for your audience to stay engaged with your videos.
Tip 💡: It's important for creators to remember the balance between the quality of connection and the quantity.
Shorts are a very powerful format optimized for discovery. Shorts provide width, but only use that to bring viewers into a funnel where you can provide depth.
Pro tip ⚡️: YouTube will automatically categorize any YouTube content that’s 60 seconds or less as a Short.
How to monetize YouTube Shorts?
After all, many creators and brands use YouTube to bring in extra revenue. That’s because YouTube is the only platform (so far) that offers revenue-sharing to creators.
Starting in early 2023, Shorts creators can qualify for the Partner Program, which means they can earn ad revenue from YouTube.
Shorts creators will need at least 10 million views over the previous 90 days in order to join the Partner Program. Once they’re in the program, creators will earn 45% of ad revenue from their videos.