Event Outreach If you’re attending an upcoming event, try to find out which of your prospects will be in attendance and start engaging with them as the event approaches. For example, if they’re a speaker, share on social media that you are excited to hear them speak and tag them in the post. If they have a booth at the event, find out where it is and let them know you’ll look forward to stopping by. Follow through by making your best attempt to interact with them in person at the event, and then continue to stay in touch following the event. Contributor: Natalie Nathanson
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