|
Project Update
Strategic Regional Plan
As previously advised, RDAEP along with EP Local Government Association and EP Landscape Board have engaged consultants URPS to undertake a review of the Strategic Regional Plan.
As part of the initial stakeholder engagement process a short survey was released in conjunction with a media release and fact sheet outlining the aim of the project. Approximately 80 people/organisations completed the survey.
In addition to the survey, 6 workshops were held across the region, with over 100 people attending representing a broad cross-section of key stakeholders.
URPS is in the process of analysing the outcomes of both the survey and workshops and will present a report back to the project partners.
Thank you to those who participated and provided thoughts and ideas for the future of Eyre Peninsula.
Far West Aboriginal Tourism Strategy
RDAEP has been engaged by the Koonibba Community Aboriginal Corporation to undertake a review of the Aboriginal Tourism Strategy for the Far West of South Australia – Ancient land, Ancient People, Ancient Stories.
The Aboriginal Tourism Strategy was development in November 2017 and was designed to provide support to current and emerging Aboriginal tourism enterprises and mainstream tourism ventures that employ Aboriginal people in the Far West.
Stakeholder workshops have been scheduled for 8-10 November in Ceduna to inform the review process.
EP Destination Marketing Plan 2025
Tourism eSchool have completed the draft EP Destination Marketing Plan 2025, which will strengthen the marketing position of Eyre Peninsula and its stakeholder network.
The Marketing Plan presents a strategic direction regional tourism promotion to 2025. It identifies the Eyre Peninsula’s best visitors and presents an opportunity to strengthen the position of the region through storytelling and promotion that appeals to these visitors. Implementation for the plan will focus on 3 priority areas; Destination Stewardship, Brand Marketing and Strategic Partnerships. The plan addresses gaps from the Eyre Peninsula Destination Management Plan, and was formed through analysis of data and insights and consultation with tourism and community stakeholders. The strategic actions set within the plan will facilitate a more consistent, coordinated and effective marketing strategy that supports sustainable development of the Eyre Peninsula visitor economy.
Eyre Peninsula Brand Workshops
RDAEP are in the process of facilitating a review of the ‘Eyre Peninsula Australia’s Seafood Frontier’ brand to assess its relevance as a regional tourism brand. The review forms the first stage of the Brand Project funded by the 11 councils, which pending the recommended outcomes may include a second stage to develop a strengthened brand positioning.
Workshops were held in October at Ceduna, Port Lincoln, Whyalla and Wudinna providing stakeholders the opportunity to engage in discussion regarding our regional identity. The workshops were attended by a total of 45 stakeholders in total from a cross-sector of industries, communities and organisations.
Brand Agency Fuller will now complete their research report and communicate their findings and recommendations to RDAEP and the Brand Working Group. Those who participated in the Tourism E School survey and Brand Workshops have been entered into a database and will receive updates on the project as available over the coming months.
|
