Annd... here's the pitch.
Mine didn't get into specifics, rather just juicy sounding scenarios:
"Mayfield Eight is a hard core adult concoction of an outlaw biker gang, a sadistic state trooper, and a ruthless drug lord. One summer weekend in the 1970s the activities of The Banshees Motorcycle Club come grinding to a halt, all because of one man..."
And then I'd point to the bloody resolute looking guy with a gun on the right hand banner.
"... a 17 year old fry cook named Calvin."
Once I got that part out of my mouth the rest was relatively easy, and best of all I never really gave away the story. All that blather focused on the situation and got the potential reader interested, which is all I wanted to do anyway. There was at least 12 times over the weekend where I turned a stranger walking by my table into a $25 or more spender. Cool!
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