It's Monday, we will probably be seeing more reds in stonks today since we are officially in a bear market (S&P 500 dropped 20% from closing high) 🥲 And that, my friend is why all of us need to have a job/side hustle/business.

If you want to start a side hustle but have no clue what to do, here's an idea for you 👇

Problem 🔍

• There are 500 hours of videos uploaded to YouTube every minute
• Medium publishes 20k+ articles per day
• We're living in a world with too much content and too little time

Solution💡

• Build a weekly newsletter curating the best articles in a specific niche and explaining them in a very simple way
• Sahil Bloom believes that this could be a $1,000,000 business just by summarising complex topics and providing a simplified version of the original

How? 

• Charge $20/month
• Set aside 50% of revenue to compensate original content creators 
• Market via Twitter and paid placements in other newsletters 
• With just 4200 readers, you would get $1 million+/year 

Here's my take:

• If it was that simple, I wouldn't be still working a full-time job now 😂
• By charging someone $20/month, you would really need to provide VALUE or else nobody would sign up which means it's going to require a lot of time - reading, understanding, and distilling all of the knowledge into bite-sized content
• That could easily be a full-time job on its own unless you're already an expert in that niche
• I think that this model could only work with 2 kinds of content:
  • Very niche verticals
    
    • PETITION where they talk about distressed investing, restructuring and bankruptcy
    • Ferrari Market Letter where they talk about...well, Ferraris
  • Deal-driven content (Content that help people to make money)
    • The Bitcoin Forecast by Willy Woo where he talks about on-chain analytics of Bitcoin 

Having said that, I still think that once you figure out product-market fit, a newsletter could be a great cash cow to own 🐄

If you have a newsletter idea but have no idea how to start one or you're looking for a partner, shoot me a DM and we could talk more about it. 

There is a hidden QR code easter egg at the 0:05 second mark of the Nike 50th Anniversary video. 

It's probably nothing 😏

Before you go...

• Check out issue #26 where we talked about paid communities 👫
• Follow us on Twitter
• Have any friends or colleagues that would be interested in this issue? Forward them this email!
• You could also read past issues here

Let's Connect

If you like this sort of stuff, please do follow me on Twitter (@hong_1011).

If you would like to chat about something or rift ideas with me, don't hesitate to DM me, I reply to every message.