Sometimes it's a must - especially if you're trying to launch a product or service that already has competitors in the market.

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SimilarWeb 👯

There are companies that charge thousands of dollars for very professional-esque "market analysis reports". But if subscribing to this newsletter has taught you anything, it's that there are simpler and cheaper ways to getting things done.

SimilarWeb is an online tool that dives into a website's insights for you. It breaks down information in several categories: global rank, country rank, total visits, how they get those visits, and more. 

When I got my first job working for a newspaper company in Panama, I worked on a digital real-estate platform. This wasn't "innovative" by any means - so we had to see what we were getting into. This is where SimilarWeb came in: I was able to understand how my competitors gained traffic, what their "national rank" was, which companies were referring to them, and more.

Though this platform offers several sections, I'm going to mention a couple I found most interesting. As an example, let's consider Apple:

Generally speaking, if you wanted detailed insight on a website's analytics, you'd have to be an admin on one of these online tools you've probably heard of (Google Analytics, etc). Here's how SimilarWeb can help you.

Let me skip the boring stuff. Yes, Apple's website has a global rank of #76 and a category rank of #1, but this tool gives you a glimpse on the interests of people that tend to visit Apple's website. Why is John Doe visiting apple.com? 

The image above shows you a few of the major categories that people are interested in when they visit Apple's website; a sub-section are interested in "Games", so think of their new gaming service: Apple Arcade. Some are interested in "News", so think Apple News. 

How do search engines (Google) link to Apple's website?

The image above tells you that 94.61% of their searches are organic; i.e. users tend to search the terms on the left-hand-side ("itunes", "apple id") on their preferred search engine. 

The right-hand-side tells you that Apple paid for 485 keywords; i.e. the tech company put a price on the keyword "iphone se". You know those "sponsored" results on your Google searches? Now you know what those are.

There's more where this came from. How many users come from social media? What websites link to Apple's website? Where in the world are these users located? The feature I like the most is that SimilarWeb lets you compare two websites at the same time, and show you which one is doing better in a specific category.

Are you a bank competing for users in your city? Are you a pharmaceutical company looking to strengthen your e-commerce? Are you a food retailer trying to commit to more online deliveries? Are you at home trying to launch your next project? Bookmark this website.

P.S. If you're interested in more features. SimilarWeb offers a premium package.

P.S. (2). You do not need to sign up to use this website - simply click on the search bar next to the logo.

Price? Free (with Premium option) ⭐⭐⭐⭐⭐

Available? All browsers ⭐⭐⭐⭐⭐