How do search engines (Google) link to Apple's website?
The image above tells you that 94.61% of their searches are organic; i.e. users tend to search the terms on the left-hand-side ("itunes", "apple id") on their preferred search engine.
The right-hand-side tells you that Apple paid for 485 keywords; i.e. the tech company put a price on the keyword "iphone se". You know those "sponsored" results on your Google searches? Now you know what those are.
There's more where this came from. How many users come from social media? What websites link to Apple's website? Where in the world are these users located? The feature I like the most is that SimilarWeb lets you compare two websites at the same time, and show you which one is doing better in a specific category.
Are you a bank competing for users in your city? Are you a pharmaceutical company looking to strengthen your e-commerce? Are you a food retailer trying to commit to more online deliveries? Are you at home trying to launch your next project? Bookmark this website.
P.S. If you're interested in more features. SimilarWeb offers a premium package.
P.S. (2). You do not need to sign up to use this website - simply click on the search bar next to the logo.