Episode 67
How Maximizing Your Brain Will Maximize Your Business with Dr. Erik Reis
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START LISTENING NOW TO... |
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Maximize Your Brain [2:41]
Update Your Brain's Software [5:00]
Small Steps, Big Impact [12:40]
Prevention and Habit Stacking [18:55]
The Infinite Game [26:10]
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Barry OâReilly is pleased to welcome Dr. Erik Reis to this episode of the Unlearn Podcast. Erik is a Co-Founder of Health and Wellness at Nobody Studios and has spent the last 10 years of his career helping individuals maximize their bodies, brains, and business through neuroscience and behavioral psychology. âHe believes the brain is limitless,â Barry remarks, âwhich is why his efforts at Nobody Studios are focused on maximizing human potential and improving access to global healthcare.â In todayâs show, Erik and Barry talk about the power of the brain, and how to maximize your human potential.
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Maximize Your Brain
âEvery single one of us has the capacity to change and to improve and to adapt, and become more efficient at whatever task it is,â Erik tells listeners. Our brains are constantly changing and evolving, so weâre able to learn new things and develop new habits at any time. He stresses that your daily actions, habits, and choices manifest in long-term outcomes. This is exciting because it means that we can achieve big goals by taking small steps every day. As we learn, unlearn, and relearn from our experiences, we continue to grow. âI think that the brain is the final frontier. I'm thoroughly convinced that it is one of the only frontiers that we can truly try and pursue and master at some point,â Erik says. [Listen from 2:41]
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Update Your Brainâs Software
You can change your brain simply by changing your habits, Erik points out. Barry adds that you have to change how you act if you want to change how you think. Erik agrees, âI think one of the biggest limiting factors that we have as humans is our mindset.â Given the same stimulus, people make different choices based on their perceptions. As such, Erik sees it as his mission to help people change their brain, or âupdate their softwareâ. This is a requirement to reach your fullest potential in life and in business, he says. Your environment plays a big part. âWe're finding out a lot of information about what happens to the brain, how impactful the brain can be changed and modified, just based on our environment,â he tells Barry. One simple step anyone can take to âupdate their softwareâ is movement and exercise: âMovement will always be the language of the brain,â Erik says. [Listen from 5:00]
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âThe brain is the final frontierâŚâ â Dr. Erik Reis
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Small Steps, Big Impact
Thereâs no one magic pill; rather, maximizing your potential is a matter of small actions taken consistently. If we fall into the trap of looking for the one answer, we limit our capability to see beyond our biases and beliefs, Erik warns. Instead, keep an open mind - be open to differing opinions, perspectives, and experiences. The brain is not binary, so our mindset shouldnât be either. âWe inherently can do so many more things in far less time because of the machinery and the capacity that we have neurologically,â Erik says. âThat's beautiful, and that's what allows us as humans to continue to evolve and grow and adapt...â He and Barry discuss the importance of diet and relationships in living a fulfilling life. What you put into your body directly affects your brainâs health. Additionally, humans are social beings, so people who have strong relationships enjoy a better quality of life. âPeople who have high quality relationships and social interaction have the highest quality of life scores of anyone else in their respective country,â Erik remarks. Quality of life matters more than longevity, Barry adds. [Listen from 12:40]
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âMovement will always be the language of the brain.â
â Dr. Erik Reis
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Prevention and Habit Stacking
Barry comments on the value of prehab, taking corrective action once you see a problem to prevent having to do rehab later on. Erik agrees and states that prevention is a key focus of his practice. He wants people to understand that the decisions they make today have consequences in the future. Itâs not the first cigarette or cheeseburger that kills you, he says; itâs the 1000th. Habits have a compounding effect, so if you build good habits you would reap exponentially good rewards. Start with one small habit, and keep stacking new ones. Youâd be surprised how much you grow over time. âThat's the beauty of the brain,â Erik says, âyou were just laying down new neural networks, and you were just facilitating long term potential health and growth of those pathways, to now where you have just become a different person; and that's what people are striving for all around the world!â [Listen from 18:55]
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âPeople who have high quality relationships and social interaction have the highest quality of life scores of anyone else in their respective country.â
â Dr. Erik Reis
Tweet This
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The Infinite Game
Nobody Studiosâ goal is to help entrepreneurs build companies that impact the people they serve. Changing one personâs life could have exponential outcomes, Erik and Barry agree. Thatâs why Erikâs role at Nobody Studios is so important and bigger than himself, he says. He wants his legacy to be the people he helped change their brain and ultimately their lives. Barry asks him to advise listeners who want to change their lives about where to start. Start where you are, Erik responds. Form good foundational habits, and be willing to change your bad habits. Also, donât hesitate to ask for help when you need it. âTake the plunge and get after it and don't be scared to ask for help,â he tells listeners. âOne thing that I've realized throughout my life is the more help that I've asked for, the more help that I've gotten. More importantly too, the faster I've been able to accomplish things that I wanted to accomplish in my life.â [Listen from 26:10]
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These days, most people in product design and development understand the basic approach to innovation: idea â> prototype â> launch â> test â> iterate and scale.
At Nobody Studios, we use that same approach, but we add a key ingredient to each step of the equation: the power of the crowd.
Read more about it here! Read Article
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Jaime Schmidt, Founder of Schmidt's Naturals (acquired by Unilever), believes anyone can be an entrepreneur, and she's excited by the democratizing of entrepreneurship.
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The Innovation Stack with Jim McKelvey
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Jim McKelvey, who has been everything from a glassblowing artist, to a founder of a multibillion-dollar organization. The Federal Reserve Bank of St. Louis recently appointed him chairman. Jim is the co-founder of Square, a leading financial services and digital payments company, and the author of The Innovation Stack
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I give talks all over the world, sharing my expertise, insights and stories of my own and othersâ learning and unlearning.
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Thanks again for making Unlearn a bestseller! |
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Your tiny task is to add your review of the book to Amazon or Good reads. Every small step has a huge impact in encouraging others to read the book, experiment and adopt these ideas!
My Best, Barry
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