It seems like in this difficult economy brands are mugging creators off when it comes to what they’re paying for UGC (user generated content). As a result, creators are frustrated.
Nevertheless, there are some creators encouraging others by saying that if you pitch yourself well, you can secure the dollar.
Bousquet, who has 24,000 Instagram followers, usually charges a minimum of $300 to create a single UGC video for a brand.
“As a creator who has created high-quality content for brands for over five years, it’s a slap in the face to get an offer that barely even covers the cost of lunch,” she told Insider.
To clarify, there is a difference between sponsored content and UGC. Sponsored content is where an influencer posts a video on their own page featuring a brand’s product. UGC is where a brand literally casts a TikTok creator (who could have 1,000 followers or 100,000) to make a piece of content for the brand’s own page.
Therefore, because it’s so easy to start pitching yourself as a UGC creator to brands, inexperienced new entrants have flooded the market, with some of them accepting very low fees...
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