Want audiences to engage more deeply with your content? Start with interactive video and an immersive branding experience designed to catch your viewer’s eye—and stay with ’em long after the credits have rolled.

Need a crash course? Join interactive-video pro Marissa Ke as she leads Vimeo’s webinar covering how interactive video is changing the game. Learn how to create interactive videos with pivotal Vimeo functions like hotspots, shoppable video, and branching—and how your biz can leverage this snazzy content to your advantage.

Watch the webinar here.

Creators, marketers and businesses are worried about the fate of TikTok – especially in the US. In recent months, with the legislative threats to ban TikTok from government devices (or even altogether in the U.S.), many are worried about the fate of the app, as they have invested time and resources to grow audiences and sales. Whilst I doubt this will happen, it is critical to have a plan in place. 

You should be prepared for the worst with any social platform. You never know, maybe one day you'll wake up with your account banned. Having a plan in place to ensure that your TikTok audience is distributed across other platforms will be extremely beneficial, especially if you have a large following and a lot of sales coming from TikTok. Here are three steps you can take:

1. The first step is to start (if you haven't already) directing your TikTok followers to your email newsletter. To encourage people to convert link your newsletter subscription in your videos, offer an incentive such as a free guide or discount code.
2. Save your content and distribute it elsewhere. Repurpose.io is a fantastic tool that automatically downloads your TikTok videos and saves them to Google Drive, as well as posting them to Reels and Shorts. 
3. Finally, social media is all about being social. Build strong relationships with your audience, chat with them on DM, and direct them to your other platforms.

Twitter is having trouble convincing advertisers to buy ads for the game.

“For Super Bowl, we’ll have no paid activity on Twitter,” said one creative advertising executive who is running the playbook for a marquee brand with a Super Bowl commercial. Typically, this brand would spend hundreds of thousands of dollars on Super Bowl with Twitter, but not this year, even as Twitter’s ad sales team dangles half-price ads.

Brands will still be on Twitter, but many of the strategists behind the campaigns said they are looking at other platforms too, including TikTok, Reddit, Snapchat and YouTube. 

Some advertisers told Ad Age that they will post to Twitter during the game, looking for free reach to consumers, but they won’t buy ads. Brands would normally put money into Twitter ads, whether they have a Super Bowl commercial or not, to boost their visibility during the game. Brands with regional ads, or no TV commercials at all, use Twitter to grab a share of attention.

• Amazon is paying influencers to test its new TikTok competitor, Inspire. Creators with access break down how it works. (Business Insider)
• Top AI generators to watch right now. (Wishu)
• YouTube reclaims VidCon title sponsorship, replacing TikTok. (Marketing Dive)
• How do people even get shadowbanned. (Wishu)