Welcome to the 16th edition of the CX by Design Ideas newsletter, a monthly mailing by your hosts, Lis Hubert and Diana Sonis, with a focus on sharing human-centered ideas for business. Thank you for being here. We appreciate you. P.S. Was this email forwarded to you?You need your own!
Fremont Center, NY, Tuesday, February 9, 2021
Despite the snow and cold of a New York winter bearing down on one of us, January marked another rewarding month.
We not only found ourselves feeling pretty lucky to be working with new, passionate clients on interesting human-centered endeavors, but we also had a wonderful session at this year’s UX Camp - Winter Edition.
There, we presented our “Leave a Trail of Breadcrumbs: Designing Navigation with Customer Intentions” talk, and below we share an artifact from the event. (Please be sure to give the artist some props!)
Through all this excitement, we were reunited with an age-old question. How does one convince management that new and innovative strategies are needed to address old, sticky challenges?
To answer this question, we dug into our archives and uncovered our Selling Design Thinking to Management series.
Below you’ll find these pieces, and although they are targeted at selling Design Thinking, we believe these principles can be applied to selling just about any creative or innovative method.
As we head into February, we’ll be heads down helping our partners make their businesses more human.
We’ll also be working on expanding the “Leave a Trail of Breadcrumbs: Designing Navigation with Customer Intentions” presentation into a multi-day workshop at the IAC 21 Anywhere conference. If you want to learn the details of Designing with Customer Intentions, here's your chance!
We hope you enjoy these resources, and as always please reach out with any questions or ideas.
Getting executives on board with design thinking can be an exercise in patience.
Think of it as teaching a class. How would you explain to a classroom full of five-year-olds what design thinking is and how it can help them get more chocolate? More importantly, why this method over something else?
In selling the idea of Design Thinking to management, it’s often helpful to back it up with some research. However, as Jeanne Liedtka points out in Exploring The Impact of Design Thinking in Action, “rigorous academic research in scholarly management journals on the impact of the methodology on organizational outcomes remains scant, though anecdotal data is plentiful concerning its ability to improve outcomes when innovation is the goal.”