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December 2020
Membership
Membership reshaped by crisis

It’s telling that when a pandemic hit, many associations moved immediately to get their members what they needed as fast as possible. This shift to quickly delivering value will be key to maintaining membership through the crisis and in the long run.

Source: Associations Now

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Content Marketing
4 key trends in content marketing

Skyword CEO Andrew Wheeler spoke at Content Marketing World 2020 about four major trends in content marketing -- the need for higher quality, the availability of freelance talent, a shift toward niche content, and a demand for trustworthy content. Skyword research reveals six mistakes marketers must stop making if they want to capitalize on these four content shifts.

Source: The Content Standard

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How to successfully use humor in social content

Social media managers participated in a Twitter chat about how brands can effectively use humor in social content. Advice includes not being afraid to show personality, being active to understand and respond to trending memes and topics, writing like a human being and knowing your audience and playing into what it finds funny.

Source: The Drum (free registration)

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Working Remotely
Why we miss the break room

Spontaneous conversations and sharing of ideas is more difficult to recreate in remote work, but it is necessary to office culture. "These conversations happen naturally in the office, and it doesn't feel like you're slacking off, because you're not," says Anita Williams Woolley, associate professor of organizational behavior. "They ultimately feed into the quality of what you ultimately produce."

Source: Fast Company online

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Events
Five Key Rules for Safe Events in Times of COVID-19

The safety of event attendees is a top priority. All events should be assessed for security, data protection, duty of care and sustainability risk through event audit tools and security checklists. Emmanuel Andre, MCI's Global Health, Safety & Sustainability Director shares the most important aspects to consider for a safe event.

Source: MCI

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How This Virtual Series ‘Mimics That Live Experience That We All Love’

Like many organizations, Project Management Institute (PMI) was forced to rethink how to deliver content during the COVID-19 crisis. PMI’s many global live events were canceled in March, but with 625,000 members and more than one million active Project Management Professional (PMP)® certification holders around the globe, PMI knew that continued engagement during the pandemic was critical.

Source: PCMA

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Do You Need a Ring Light? Maybe, and Other Tips From a TV Producer

When in-person events were first moved online, audiences were more tolerant of a less-than-professional production. But after months and months of digital events, we’ve come to expect more polish and a crisp narrative — something akin to a television broadcast.

Source: PCMA

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Governance
Does your organisation have a board charter?

A board charter is a written policy document that clearly sets out the respective roles, responsibilities and authorities of the board of directors (individually and collectively) and management in setting the direction, the management and the control of the organisation.

Source: Board Pro

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8 Characteristics of Good Governance

We are often asked to name examples of outstanding governing boards. We usually decline because each board is unique and must deal with its own circumstances and be judged in its own terms. Having said that there are characteristics that are almost always present in what we might define as a ‘good’ board. Here are eight characteristics that we can confidently link to effective governance.

Source: Board Pro

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Leadership
4 characteristics of transformational leadership

Crises demand transformational leadership that focuses on positivity and an imperative to create new value, whatever that looks like, writes Angeline Licerio. "By responding to the uncertainties with a positive mindset, transformational leaders inspire their employees, stakeholders, and clients to embrace the changes," she writes.

Source: Gordon Tredgold

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Innovation
Why innovation is really 3 different things

Strategies will be different depending on whether your organization is pursuing innovation that's transformative, sustaining or efficiency-focused, writes Frederic Etiemble. He outlines the characteristics of each type and offers examples of how Amazon has pursued all three simultaneously.

Source: Strategyzer

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PCAAE News

PCAAE’s holds successful virtual Associations Summit 8

PCAAE runs webinar on the value for businesses in joining associations

PCAAE attends ASAE Global Day

BUSINESS MIRROR COLUMN

Membership Model: Traditional vs community

The agile association leader

P.E.S.T.L.E. analysis for associations

What is ‘Associativism’?

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