Good Design is a Moving Target

The age of surveillance capitalism, written by Shoshana Zuboff, pictures a scenario where insurance companies start to nudge us with data from our wearables, cars, and refrigerators.

We will be tracked and guided, and good behavior will get rewarded with price setting of insurance fees. How poor can thinking be! We definitely need more imagination in business.

Fortunately, Surveillance Capitalism will end thanks to our collective awareness and technological innovation. Surveillance Capitalism relies on a software paradigm that is getting replaced by a new one.

Since I began my recruitment business in 1999, I have had my eyes on innovation in software, hardware, and personal data.

One of my clients has been working on a masterpiece of software in the insurance world since 1988. Code is developed around the individual, the insurer that the insurance companies serve.

They are prepared to stay in the game.

Picking-up data from our data vault will become the next step.

With these tools comes power in our hands. We will fuel code with our data only to underpin the delivery of meaningful products and services. We won't settle for less.

Surveillance Capitalism was a solution to monetize after the dot com crash. But that game is coming to an end. The core software design to underpin the business model is too simplistic. It can't cope with the real challenges of life.

A foundation to let more imagination flourish and gain productivity is rolling out. 

Co-Inpetto Farm contributes to the roll-out of Threefold Grid, a foundational layer for a decentralized digitial infrastructure. It is our innovation space to design for sustainable prosperity.