This spring, Visit Sweden interviewed 97 tour operators in Germany, Switzerland, Austria, the Netherlands, Belgium, France, the UK and the USA that offer packaged tours to Sweden. Our aim with this survey was to improve the relevance of our work with travel trade and to help market Sweden. 

When it comes to what package components to Sweden are of interest for the end customers, the answers of the tour operators and the actual target group (global travellers with an interest in Sweden as a destination) showed some interesting differences. Have a look for yourself...

If you are interested in more findings of this survey or other statistics that might help you position your packages, please contact your Travel Trade manager. 

Photo: Simon Paulin / imagebank.sweden.se

We love this question!  As your Sweden expert, Visit Sweden likes to keep you in the loop. Not only will you find a lot of interesting information on our local websites (visitsweden.com / visitsweden.de / visitsweden.nl / visitsweden.fr,) you will also find a new page on our travel trade website, where we collect news with regards to transportation, accommodation and sights. Here you will also be able to find former newsletters so you can catch up whenever you have time.

Our tip: Save the link as a favorite and check it out every now and then.

More and more people discover that taking the train to and through Sweden is a very nice and relaxing way to experience the beauty of our country. You can read more about Sweden by Rail here.

We have also made it easier to combine your travels with hiking in Sweden's most beautiful areas: "From train to trail!".

Photo: Stefan Nilsson / SJ

On 10 June, Sweden will open it's 7th National Cycle Route "Göta Kanalleden". Together with other interesting routes such as Kattegatleden, Vänerleden and the Unionsleden, this will be yet another great way to explore Sweden by bike. The certification vouches for a good infrastructure and a wide range of services and activites along the route. All national cycle routes can be reached by public transport as well, which makes them a sustainable choice. 

Photo: Oskar Lürén/Göta Kanal

Even though our Swedish National Day is on the 6th of June (and yes, it was a very nice day, especially since we celebrated 500 years since Gustav Vasa was chosen to be king of Sweden), most Swedes really get in the party mood during Midsummer!

This year, Midsummer's Eve with all it's traditions will be celebrated on Friday the 23rd of June. If you are in Sweden, make sure to check where you can join the celebration. We promise flowers, food and funny dances... Want to know more? Follow us...

Photo: Anna Hållams/imagebank.sweden.se

• 11-15 September 2023, Nordic Roadshow, USA
• 20 September 2023, Nordic Workshop, Germany
• 25 September 2023, TravDay, the Netherlands
• 30 October - 3 November 2023, Scandinavian Roadshow, China
• 6-7 November 2023, Swedish Workshop, UK
• 20-24 November 2023, Scandinavian Roadshow, India

Read more about our events.

Overview of Incoming Tour Operators / DMCs & Regional contacts

Travel Trade Website

Image and video material

Marketing content bank 

Our Travel Trade team

Our local B2C websites in English, German, Dutch, French