This spring, Visit Sweden interviewed 97 tour operators in Germany, Switzerland, Austria, the Netherlands, Belgium, France, the UK and the USA that offer packaged tours to Sweden. Our aim with this survey was to improve the relevance of our work with travel trade and to help market Sweden.
When it comes to what package components to Sweden are of interest for the end customers, the answers of the tour operators and the actual target group (global travellers with an interest in Sweden as a destination) showed some interesting differences. Have a look for yourself...
If you are interested in more findings of this survey or other statistics that might help you position your packages, please contact your Travel Trade manager.
Photo: Simon Paulin / imagebank.sweden.se