The roots of Anchoring go all the way back to the 1900s. 

Edwin B. Twitmyer, a psychology professor, was investigating the "knee jerk reaction" at the time. 

During the experiment, he would hit the patient with a small rubber hammer on the knee.

As you would expect, the knee would react. 

He would do this several times, and then he would bring the rubber hammer close to the knee, and stop just short of hitting it.

Even though he didn't hit the subject's knee, they would still react as if they were hit. 

He wrote about his findings and this went largely unnoticed by the medical community. 

It wasn't until Pavlov's famous dog experiment that people began to take this seriously. 

NLP went on to adapt the "stimulus-response" model and created anchoring out of it. 

In order to do anchoring properly, 5 things need to be in place. 

Here they are: 

  1. The intensity of the experience - The more intense the experience, the stronger the anchor will be. 
  2. The timing of the anchor - You need to anchor someone when they're reaching the peak of the experience, generally between 5 and 15 seconds. 
  3. The uniqueness of the anchor - You want to anchor someone in a place that doesn't get touched often like their shoulder or their ear lobe. 
  4. The replication of the stimulus - The anchor must be fired off the same way it was set. 
  5. The number of times anchor was set - The more times you set an anchor, the stronger it will be. 

If you can keep these 5 points in mind, then you'll be well on your way towards mastering anchors. 

For more information on anchoring, check out NLPTimes' "30 Days to Masterful Anchoring". This will teach you the step-by-step system for anchoring in any sensory system and in an everyday context. 

The training is broken up into 4 weeks, but it can be taken at your own pace. 

It also comes with an extra 3 hours of audio where you'll get answers to the most common questions about anchoring as well as numerous examples to fuel your creativity. 

There are numerous benefits to NLP anchoring such as: 

  • Being able to access, amplify, and leverage powerful states in others. 
  • Help people move into action, 
  • Work more effectively one-on-one, or in groups. 
  • Become a far more skillful coach, consultant, or business professional. 
  • And more!

You won't need another product on NLP anchoring after going through this course. 

And it's backed by a 30-day money-back guarantee. 

If you don't like the program for any reason, send them an email and you'll get a full refund. 

No questions asked. 

Become a more skillful communicator today by mastering NLP anchors. 

Here's the link:

Jacob Laguerre

PCI Institute


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