Over the last few years, user experience (UX) has become a significant factor for Google, which means if your site has a poor user experience, it will most likely struggle in Google search.
Now Google focuses on providing the best experience to searchers, which makes UX important for SEO.
Think like this: SEO drives traffic to your site, and the UX gets that traffic to convert.
So let's understand how you can integrate UX and SEO together in your site...
- Make sure your site is mobile-friendly
- Simplify navigation
- Keep your site fast
- Focus on quality
- Use ads that can help people take the next step
- and, Don't lazy load the primary content based on the user interactions
A good website user experience provides great usability, clear navigation structure, properly formatted content for readability, strategic CTAs, and quality content that can actually help the user.
Finally, UX plays a massive role in SEO. If you want to excel at SEO, you need to make sure your UX is on point.
You can refer to Backlinko's resource on UX and ContentKing's guide to learn more on this.