When it comes to speaking to your audience, clients, customers regularly, it doesn't get much more direct than a newsletter. But, given how full people's inboxes are, you need to add some serious value.
This guide is focused on devising an initial strategy for starting an email newsletter from scratch.
If you're a creator, a creative professional, or a small business, a newsletter can help you not only build a community, but also earn money.
Some things to note:
- It's not always about sales. Ask yourself: what's going to provide value to a customer outside of buying something?
- Get creative with your content. You don't have to spend time writing your own content at the start, you can curate resources that your audience would find useful.
- And make it mobile-friendly. More than half of all web traffic is generated from mobile devices.
Here's how you can start a newsletter:
- Define your audience. What other newsletters do you think they like? What would make them open your newsletter?
- Check out some competitors. What are they doing well – and not so well? Are there specific areas where you can stand out from the crowd?
- Define the aim. You might have more than one purpose, but you need to have a consistent, focused theme in your newsletter.
- Decide how you'll measure success. Based on your core aim, come up with some metrics to track and analyze progress.
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