And this is just in the US alone. Over 50k Instagram creators' accounts have already experienced a hack this year 🤯

Even two-factor authentication isn’t enough these days to keep out hackers.

With your social account as your digital storefront, creators need to protect themselves against this threat.

This is where Notch comes in: the first insurance for Instagram accounts. If your account is hacked, rest easy knowing Notch will handle it.

Here’s how Notch works 👇

• Providing real-time monitoring to ensure that your account is as secure as possible.

• Their crisis management team will do everything possible to get your account back as soon as possible.

• You'll also receive daily payments based on your coverage for each day your Instagram account is hacked - for up to 90 days.

And did you know 85% of marketers would pay extra to work with creators with Instagram insurance?

Get your quote in under 2 minutes.

What if, instead of those Google Ad campaigns that appear in front of YouTube videos (some skippable, some not) you saw Emma Chamberlain discuss her new coffee collection?

YouTube is testing a new feature, and if it catches on, you’ll start seeing a lot more creators in the pre-roll ads you watch. The platform is experimenting with a Promotions tab inside of YouTube Studio. The tab bypasses Google Ads and lets users turn their videos into advertisements.

We'll be watching to see how frequently creators use it.

When it comes to speaking to your audience, clients, customers regularly, it doesn't get much more direct than a newsletter. But, given how full people's inboxes are, you need to add some serious value.

This guide is focused on devising an initial strategy for starting an email newsletter from scratch. 

If you're a creator, a creative professional, or a small business, a newsletter can help you not only build a community, but also earn money.

Some things to note:

• It's not always about sales. Ask yourself: what's going to provide value to a customer outside of buying something?
• Get creative with your content. You don't have to spend time writing your own content at the start, you can curate resources that your audience would find useful.
• And make it mobile-friendly. More than half of all web traffic is generated from mobile devices.

Here's how you can start a newsletter: 

• Define your audience. What other newsletters do you think they like? What would make them open your newsletter?
• Check out some competitors. What are they doing well – and not so well? Are there specific areas where you can stand out from the crowd?
• Define the aim. You might have more than one purpose, but you need to have a consistent, focused theme in your newsletter.
• Decide how you'll measure success. Based on your core aim, come up with some metrics to track and analyze progress.

Explore more tips and tricks here

These 49 social media savants—and one dog—are redefining celebrity for our connected age.

Money. Fame. Moxie. That's what it takes to make Forbes' inaugural list of the Internet's most powerful influencers. Millions consume their compelling, often quirky content, and the world's top brands happily spend millions to sponsor it.

Forbe's 50 Top Creators have a total of 1.9 billion followers across Instagram, TikTok, and YouTube. In total, they earned $570 million in 2021. Their average age is 31 years old.

Discover the list here

• Tool pick: Circle - The modern community platform for creators.
• Read this:  Everything you need to know about Shopify Collabs. 
• Q&A: What did it take to be the first black editor of British Vogue?
  
• Trailer: The broody first trailer for My Policeman is here.